Product page and shopping cart tips by Amasty

1
Maximize
the
ROI
of
your
Magento
marketing
how
to
get
more
sales
with
minimum
efforts
and
budget
2
About Amasty
3
Product
Page
as
a
key
factor
4
F-pattern
page
view
model
You have only 10-20 sec to catch users attention
5
F-pattern
page
view
model
6
Proper
page
structure
1.
Place your logo at the top left of the site and
do not have the head banner distract from that
image Place important content on the left side of
the page Navigation bars should be across the top
(preferably) or on the left side Consider F eye
movement pattern when writing content and
planning image layout First 2 paragraphs on every
page should state the most important info Do not
include a lot of text as users won't read it
completely
2.
3.
4.
5.
6.
7
Visual
product
presentation
The main requirements to product images Good
quality proper size Multiple images showing
different product features and angles The size
must be not too heavy



8
Visual
product
presentation
Color Swatches pro module
for
Magento
Use images for attribute selection
No need to specify price difference for
associated products
View image details with elegant zoom and lightbox
effects
9
Visual
product
presentation
360-degree view 10-40 conversion increase
10
Beware
of
image
traps
Be careful how you using people on images
1
2
11
Beware
of
image
traps
Product images
Remember about gender differences
Summarize efforts on your target audience
12
People
love
media

use
it!
After implementing media
Google
showing
only
text
results
to
search
results
Use Images (real use examples) Videos (product
testing)


13
Write product description for real people
No impersonal sentences
No cold facts
Write in the manner your target audience speak
14
Product
Page
Musthaves
Full Page Cache extension for Magento
Decreases page load time Caches dynamic
content much faster
Fast page load
15
Product
Page
Musthaves
Customers also view block

Automatically choose related combinations Hide
out of stock items

Choose product view type Items from the
same category display

16
Product
Page
Musthaves
Customers also viewed extension for Magento
17
Product
Page
Musthaves
Vivid product labels
Highlight

'on sale' products products with special price
new products '100 natural 'environment-friendly
etc.
18
Product Page
Musthaves
Product Labels module for Magento
Display labels based on category, price, status,
etc.
Specify time period for display
Use variables for label messages Set priorities
for label display
19
Product
Page
Musthaves
Reviews from real people social buttons
20
Product
Page
Musthaves
Product tests and videos

Give a sense of a real product Allow to see
products in details Show real product sizes
21
Product
Page
Musthaves
Breadcrumbs
22
Product
Page Musthaves
Google rich snippets module for Magento
23
Product
Page
Musthaves
Custom Stock Status module for Magento
Assign stock statuses to products automatically
or manually
Display stock statuses based on product quantity
24
Product
Page
Musthaves
Custom Stock Status module for Magento
25
Product
Page Musthaves
Coming soon e-commerce landing pages

Attract organic traffic before product
lunch Collect leads
26
Product
Page
Musthaves
Landing pages module for Magento
27
The
way
to
a
better
checkout
flow
28
Better
checkout
flow
29
Abandoned carts disaster
Ecommerce sites have an average cart abandonment
rate from 55 to 75.
Shopping cart abandonment can be described as
Shoppers place an item in their cart but doesnt
enter the checkout phase of the funnel Shoppers
begin the checkout process but dont complete it


30
Curbing the
abandonment
The reasons for leaving carts
1. 2. 3.
The shopper is just browsing Shoppers dont trust
your site
5.
Shipping period is too long, rates are
expensive Visitors wanted to compare prices Not
ready to purchase
the
The checkout process is complicated Creating the
account for
too
6.
4.
7.
checking out is too complicated
31
Checkout
tip
1
Display Clear and Progressive Process Indicator
32
Checkout
tip
2
Make registration optional
33
Checkout
tip
3
Avoid asking the same info repeatedly
34
Checkout
tip
4
Include trust factors
35
Checkout
tip
5
Display the complete payment summary without any
hidden costs
36
Checkout
tip
6
Clear shipping and return policy
37
Checkout
tip
7
Keep a functional Back button
Save customers data if they
click this button,
so there will be no need to fill them in again
38
Checkout
tip
8
Give maximum payment options
39
Checkout
tip
9
Make the registration a value added process
40
Checkout
tip
10
Amasty One step Checkout Magento module
41
Contact information
Have any questions? Ask them here
Twitter.com/AmastyTeam
Victoria.leonenko_at_amasty.com
42
A/B tests are the staff of life
Be data driven and implement new features only
after testing