Top Ten Tips Social Media

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Top 10 Tips for Improving Social Media
Exposurefor the Aesthetic Practice
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Founder/Owner Lisa Marie Wark
Assoc.
Affiliated Associations
Member International Spa Association
Founding Member Medical Spa Association
Public Member Nevada State Board of Dental
Examiners
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Top Ten Social Media Tips

1. Social Media Strategy
2. Define Your Brand
3. Define Your Audience
4. Content is King
5. Strengthen and Protect Your Brand/Reputation
6. Foster a Network of Followers
   Champions/Influencers
7. Extend Opportunities of Engagement
8. Identify Real Trends by Listening to
   conversations
9. Optimize each social media campaign
10. Maintain and manage all your social media
    platforms

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Tip 1 Social Media Strategy 101
Good Content
Targeted Audience
Sustainable Results
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Tip 2 Define Your Brand
Strong Brands
Brand Perception
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• A brand is what people say about you when youre
  not in the room.
• -Jeff Bezos
• Amazon.com
• Founder/CEO

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Tip 3 Define Your Audience

• 1. Patients- patients
• 2. Medical Professionals
• 3. Social Forums- content sharing

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Tip 4 Blogs Content is King
def (wikipedia.com) - "A type of website with
regular entries of commentary, descriptions of
events, or other material such as graphics or
video."

• Approximately 200 million blogs
• The majority of web users interact with blogs
  every single day

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BrandtellingBlogging
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• Brandtelling is built on the foundation of
  connecting people through a story that is
  relevant, real, and repeatable.
• -Arthur Germain, Communications Strategy Group

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Promote Your Brands Values

• your Social Media Message must convey your core
  values ( healthcare, etc.)
• Everything you do in social media relates to your
  marketing message Brand Ambassadors
• Generate a following through openness about
  yourself and your business (no mixed
  identification)

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Tip 5 Strengthen and Protect Your Brand
Appropriate

• Questionable

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Tip 6 Brand Ambassadors
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Tip 7 Opportunities of Engagement

• Click to edit Master text styles
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Tip 8 Identify Trends
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Tip 9 Optimization
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Tip 10 Social Media Maintenance
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Your Patients are Looking for YOU ONLINE
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• Eight-in-ten internet users look online for
  health information, making it the third most
  popular online pursuit.following email and using
  a search engine. Since one-quarter of adults do
  not go online, the percentage of health
  information seekers is 59 among the total U.S.
  adult population.

Source Pew Internet American Life Project,
Feb. 1, 2011 http//pewresearch.org/pubs/1875/int
ernet-health-topics-accessing-updated-data
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Social Media YOU
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• YouGov Healthcare Report findings
• 57 said that a social media connection with a
  hospital or medical practice was likely to have a
  strong impact on their decision to seek treatment
  at that facility
• 81 of consumers believe that if a hospital or
  medical practice has a strong social media
  presence, they are likely to be more cutting
  edge, creating a halo effect across clinical
  functions

Source Consumers Use, Preference and
Expectations of Hospital Social Media,
http//corp.yougov.com/healthcare/consumers-use-pr
eference-expectations-hospital-social-media/
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Top Ten Social Media Tips

1. Social Media Strategy
2. Define Your Brand
3. Define Your Audience
4. Content is King
5. Strengthen and Protect Your Brand/Reputation
6. Foster a Network of Followers
   Champions/Influencers
7. Extend Opportunities of Engagement
8. Identify Real Trends by Listening to
   conversations
9. Optimize each social media campaign
10. Maintain and manage all your social media
    platforms

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    Lisa Marie Wark, MBA, (702)
374-1944 _at_LisaMarieWark, lmwark_at_gmail.com www.Lisa
MarieWark.com www.BuyYourApp.com