Aarkstore - Online Advertising Market in China 2011

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Category Advertising and Marketing Research
Aarkstore - Online Advertising Market in China
2011

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  58/Online-Advertising-Market-in-China-2011

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Summary
Advertising has become one of the core functions
for corporates in the current market scenario.
Consumers are rapidly becoming more aware about
brand differentiations which make it very
important for the companies to choose the right
mechanism to create the appropriate buzz for
their products. Advertisements have been existent
in various forms such as print, radio, outdoor,
TV etc. However, one of the leading mode of
advertisement that has caught the eye of large
number of consumers is internet advertising. Due
to the increasing penetration of internet and
activities such as social media networking
consumers, especially youth, are spending longer
hours on the internet which makes it an efficient
tool for companies to generate correct ads to
attract them. Online advertising industry in
China is growing impressively and is set to
increase further. Companies are now spending huge
amounts on advertising on the online medium that
helps them to target their specific group of
consumers.
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Description of Contents
The report begins with the Chinese Advertising
Industry section that highlights the spending on
media and advertisements and the growth of the
advertisements as compared to the GDP growth. The
section provides information regarding the
various channels used by the consumers in China.
This is followed by the Online Advertising
industry section that depicts the market size and
the growth of advertising on the internet. The
same is provided from 2006 to 2013. It also
highlights the key segments in the space and
their respective shares of the online advertising
market and the various sources of advertisements
used by advertisers. It includes an overview of
the market segments in the online advertising
space along with the major user industries
contributing to its growth and also the players
operating in the segment. This is then followed
by the business models that are adopted by the
players to generate revenues. An analysis of
the factors driving the growth of the online
advertising market in China include growth in
internet users, rise in target industries, rise
in online retail, growing social networking user
base, emergence of online video advertising and
under-penetrated market.
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Table Of Content
Page 1 Executive summary Advertising Industry
in China Page 2 Advertising Industry
Overview, Total Media and Ad Spending
(2010- 2015e), Page 2 Information channels used
by consumers, Ad Spending growth Online
Advertising Industry Page 3 Online Advertising
Industry Overview, Market Size Growth
(2006-2013e), Segment Break Up, Sources of
Advertisements
Page 4 Segments Overview Advertisers in the
segment (1 and 2) and players in the
segment Page 5 Segments Overview Advertisers
in the segment (3 and 4) and players in the
segment Page 6 Segments Overview Advertisers
in the segment (5 and 6) and players in the
segment Business Model Page 7 Business
Model Drivers and Challenges
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Page 8 Summary Page 9-14 Factors Driving
Growth Page 15 Factors Hindering Growth Trends
Page 16 Summary Page 17-18 Key Trends
Government Regulations Page 19 Important
Government Regulations
Competition Page 20 Competition Ranking of
key players in the market in terms of revenue
and profit Page 21 Bubble Chart showing the
ranks of players Page 23-33 Profile of Key
Players in the Market Key Takeaways Page 34
Analysis and Conclusion
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Online Advertising Market in China
2011 Published Sep 2011 34 Pages Advertising
has become one of the core functions for
corporates in the current market scenario.
Consumers are rapidly becoming more aware about
brand differentiations which make it very
important for the companies to choose the right
mechanism to create the appropriate buzz for
their products.
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Contact Us
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floor, B-wing, Hermes Atrium, Plot No.
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