Ideas To Help You Create An Enticing Call To Action Like A Pro

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Ideas To Help You Create An Enticing Call To
Action Like A Pro
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Define A Call-To-Action?
In simple terms call-to-action or abbreviated as
CTA can be in a form of image, line of text that
asks customers to take an action such as
downloading an ebook, signing up for a webinar,
attend any event, take part in a contest, or get
a gift coupon..
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How To Transform a Stranger Into a Potential
Customer
The visitors should be given some valuable offer
in exchange to respond to the CTA (as shown in
the image). Make sure not to add any dull static
Click Here messages. You might need to rethink
your tactics if you want to grab the attention of
your visitors.
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Major Things You Should Consider When Creating
An Effective Call-To-Action
If you want to grab the attention of the visitors
in your website then you need to include these
simple yet critical elements into your
Call-To-Action (CTA).
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1 Establish What You Want Your Visitors To Do
Make sure you know what you are aiming
beforehand. Are you calling your visitor to sign
up for a newsletter, or fill a form, or to visit
a blog? This will help you to craft the CTA on
the page.
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2 Be Clear And Concise
Be very clear and let your visitors know what
excat actions you want them to take. Dont confuse
or make things complicated for them. Just be
straight-forward.
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3 If Necessary, Be Repetitive
If you have a sales page explaining the benefits
of an ebook/information that would benefit the
visitor, make sure you insert a call-to-action at
various points of the page, Though try not to
overdo and make your website look spammy
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4 Give Them Clear Instructions
Your duty doesnt end by telling them what to do.
The link should be highlighted, the form should
be there with clear instructions and the buttons
which you want them to click should be clear and
appealing.
5 Dont Have Internal Competition Of CTAs
Make sure the main CTA which you want the
visitors to click doesnt go unnoticed with a
number of CTAs on the same page. You dont want
their eyes to wander follow some other ads in
your page, that leads to another website.
6 Use A Strongly Commanding Verb For The CTA
Use strong uickly and clearly sum up what
visitors need to do and what they will get. Some
examples are download now, buy now or subscribe
today.
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7 Add A Sense Of Urgency
The call to action should sound urgent. If you
want to grab the attention of the visitors then
promotions in your website should be made
available for a limited time and tell the
visitors to take the action now. This gives more
immediate response.
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8 Use Highly Contrasting Colors As Compared
To The Surroundings
Using different colors on the call button as
compare to the surrounding will give an idea on
which colored button has been able to catch
attention of the audience.
9 Have distinguished Call-to-action
The call to action buton should be well
distinguished so that the visitors can easily
make out between text and the link, or button
that they need to click on.
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10 Get In the Right Position
One of the most important factor is the placement
of your call to action button. The ideal place
would be at the top of the page in the central
column.
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PPT CREATED BY
Blurbpoint Media An Ethical SEO Service Provider