Why should you start your web designing company today?

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Why should you start a web design company today?
By Abir Das
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Looking to start your own business?

• Youre interested in website designing. Now its
  time to turn your interest into a solid business
  model.
  
  In this
  presentation we will share with you the following
  secrets

• How to set up a successful web design company?
• Why Web design business is growing in India?
• How to get clients?
• After selling website services, what other
  services could you offer?
• How to get clients to recommend you?
• How much to charge?
• How to safely receive payments?
• What CMS to use?

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Start your web design company

• You can earn more than Rs. 1 lakh a month by
  setting up your own web design company.
• Low barrier to entry Minimal investment, low
  risk.
• You can make profit from the very first customer.
  
• Skills required a) Basic project management
  skills. b) Some understanding of how websites are
  made.

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Why Web Designing is Big Business in India?

• Fewer than 5 of businesses in SME sector have a
  website.
• Internet ad spend is expected to grow by 30 to
  Rs. 3575 crores in 2015.
• The average price of a basic website starts at
  Rs. 15,000 in India.
• Website designers consistently get more than 4
  lakh hits on Google per month.
• There are many website builders to choose from
  Big rock, Moonfruit, Weebly, Squarespace. They
  provide easy to build website services. However,
  if youre looking for the most economical
  solution that provides you 100 customization,
  uCoz is the one.
• Right time to start is NOW!

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Steps for setting up your business
- Learn how to create websites quickly and
efficiently. Practise on a web builder that
allows you to create any site. The web builder
should contain a) Variety of free templates b)
Access to code c) Access to forum. A good sign
of an excellent web builder is the number of
websites built on the CMS. - Create your own
website as a testimonial to your capability. -
Make several different sample sites to showcase
clients in different industries. - Always
benchmark your competitors. Monitor what services
your competitors are providing. - Market
yourself/ skills/ capabilities/ business via
freelancing websites. Links http//freelancer.in/,
worknhire.com, https//www.elance.com/ - Form a
community/ database of freelancers who have
expertise in web development. This will help you
continuously learn about new developments. Also,
it will help you form a team. - Learn and
understand customer requirement. - Find your
first customer!
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How to get clients?

• Create a complete profile on top freelancing
  websites such as Freelancer, Odesk, Elance and
  Worknhire. Bid on prospective projects.
• Create a Skype id for customers to reach you. You
  can also create a pop up for collecting email ids
  on your website.
• Communicate your work through social networks.
  For daily engagement, post digital tips on SEO,
  adwords, analytics.
• Promote your business locally. For example,
  create free websites for major Indian festivals
  in your community - Diwali, Holi. You can also
  create free websites for schools. This will let
  your community know about your services and what
  quality you provide.
• Invest in local keywords to get leads. For
  example, website designers in Mumbai. Other
  keywords you could invest in ecommerce website
  designer, website design company.
• Publish your complete work and customer
  testimonials on your website. This will give your
  customers a complete perspective of your work in
  one snapshot.

TOP TIP Always ask for 50 downpayment prior to
completing a website. This will help you attract
only serious customers.
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Your Business model
Services
- Website designing - E-commerce development -
SEO - Mobile optimisation - Installing social
widgets - Social media marketing - Graphic
design - Blogging copyrighting - Post
campaign analysis
Your unique proposition
Fast, economical and modern websites
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Your Business model

• Customer 1 Customer 1 will ask for websites to
  promote their own business/services. E.g.
  Portfolio, Company sites, School sites, City
  portals.
• Customer 2 Customer 2 will ask for websites with
  transactional capabilities. This customer needs
  payment gateways to be installed. Industry
  insight- Indias ecommerce market is worth 12.6
  billion in 2013. It is growing at 30. Cash On
  Delivery payment comprises 50-80of online
  transactions. Make sure you include Cash On
  Delivery as a payment gateway.

Types of customers
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How much you could charge your clients?
One time fee for website designing
TOP TIP Create a paypal account to receive
payments safely.
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Sample website
Multifunctional portal
Link http//vectorboom.com/
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Sample website
Ecommerce website
Link http//mmmindia.in/
Link http//furniturepal.co.uk/
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Your Business model
- Case 1 Starting your business Getting 1 basic
project per month. If you pay for the whole
year Fixed cost for using maximal Rs.
9386/year Rs.782/month Variable cost per client
using Basic plan (1) Rs.2152/year
Rs.180/month Variable cost for full year with 12
customers Rs. 25,824 Revenue Rs. 12500 x 12
Rs.150,000 Profit 150,000- 35210 Rs. 114790 -
Case 2 Growing your business Getting 2 basic, 1
advance, 1 Pro, 1 Premier projects per month. If
you pay for the whole year Fixed cost for using
maximal Rs. 9386/year Rs.782/month VC per
client for basic (2) Rs.360/month
Rs.4320/year VC per client for advance (1) Rs.
240/month Rs. 2880/year VC per client for pro
(1) Rs. 300/month Rs. 3600/year VC per client
for premier (1) Rs. 480/month Rs.
5756/year Total VC cost for the year Rs.
16556 Revenue 300000210000330000420000 Rs.
1260000 Profit Rs.12,34,058
Starting your business
Expanding your business
Growing your business
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Your Business model
- Case 3 Expanding your business Getting 3
basic, 2 advance, 1 Pro, 1 Premier projects per
month. If you pay for the whole year Fixed cost
for using maximal Rs. 9386/year Rs.782/month VC
per client for basic (3) Rs.540/month
Rs.6456/year VC per client for advance (2) Rs.
480/month Rs. 5760/year VC per client for pro
(1) Rs. 300/month Rs. 3600/year VC per client
for premier (1) Rs. 480/month Rs.
5756/year Total VC cost for the year Rs.
21572 Revenue 450000420000330000420000
Rs.1620000 Profit Rs. 15,89,042
Starting your business
Expanding your business
Growing your business
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Summary
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Sources

• Market size http//en.wikipedia.org/wiki/E-commer
  ce_in_Indiacite_note-2
• Internet population http//www.internetworldstats
  .com/asia/in.htm
• Number of online buyers http//www.forbes.com/sit
  es/forrester/2014/08/07/amazon-india-and-flipkart-
  are-betting-big-on-india-ecommerce-growth/
• Domain registration http//www.slideshare.net/arc
  hibiswas/marketing-strategy-of-web-designing-servi
  ce-by-group-a14
• Presentation http//www.ucoz.com/partners/
• Internet ad spend http//www.livemint.com/Consume
  r/lDBCONmbbzdRiPNJb63WtI/Online-ad-market-in-India
  -likely-to-grow-30.html
• SME website http//www.informationweek.in/informa
  tionweek/news-analysis/277154/percent-smes-india-w
  ebsite-reveals-google-ficci-report
• Internet usage http//www.dazeinfo.com/2014/10/20
  /ecommerce-india-6-billion-industry-2015-disppoint
  ing-slow-growth/

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Thank you.
Website ucoz.in Support abir_at_ucoz.net