In-depth Research and Development Forecast of China Children English Training Market, 2014-2018

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In-depth Research and Development Forecast of
China Children English Training Market, 2014-2018
No. Pages 103
Published on 13-oct-2014
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Report Description
Since 2008, Chinas children training industry
thrived along with the holding of the Olympic
Games and the World Expo. However, in recent
years, the competition has become fiercer. Since
2014, a great number of children English training
institutions have closed down one after another
or suffered from a narrowed market space. Apart
from the impact of government policies, the
inaccurate market positioning and
misunderstanding about the teaching methods are
major reasons for their poor business
performance. Chinese parents lay much emphasis
on course features and teaching resources
(accounting for 40 respectively) when selecting
training institutions for their children. The
second top concern is the convenience and
reputation. In the aspect of popularity, New
Oriental (25), Rise (23), and Disney (14) all
successfully make a deep impression on Chinese
parents, and in the aspect of teaching materials,
New Concept English (42) and Cambridge Young
Learners English (34) are well known in each
professional fields. Only 4 parents have a
particular concern with price, which is in accord
with the situation of family expenditure for
children English training. To get more
information visit http//www.analyzefuture.co
m/in-depth-research-and-development-forecast-of-ch
inas-children-english-training-2014-2018-market
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Report Description
Compared with the nearly saturated adult English
training market, English training for middle
school, primary school, and pre-school students
will become the major driving forces for future
development of the industry. In 2013, the market
size of English training for Chinese middle and
primary school students amounted to CNY 46.15
billion. New Oriental excels in this market with
its lions share in whole China and becomes a
leader of the industry. To enquire about this
report visit http//www.analyzefuture.com/in-
depth-research-and-development-forecast-of-chinas-
children-english-training-2014-2018-market/report-
enquiry
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Table of Content
1. Development Environment of Chinas Children
English Training Industry 1.1 Macroeconomic
Environment in First Half of 20141.2 Policy
Environment in 20141.2.1 Government Focusing on
Basic Education Guarantees the Development of the
Training Industry1.2.2 Scientific Development of
Exam-oriented Education Improves the Pre-school
Training Quality1.2.3 Issuance of Supervision
Standards Regulates the Training Market1.2.4
Beijings College Entrance Examination Reform
Reduces English Scores1.3 Social Environment
Analysis in 20141.3.1 Population Analysis1.3.2
Education and Culture Analysis1.4 Technological
Environment Analysis1.4.1 Network Technology
Brings Energy to Children English Training
Industry1.4.2 Blended Teaching Mode Gains
Favorable Development
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Table of Content
2. Development Status of Chinas Children English
Training Industry2.1 Industry Characteristics
Analysis2.1.1 Children English Training Becomes
a Fashion2.1.2 New Concepts2.1.3 Children
English Training is an Integrate System2.2
Regional Strategy Analysis2.2.1 Strategic
Landscape2.2.2 Regional Conditions2.2.3
Development Trend of Regional Strategy2.3
Existing Problems2.3.1 Immature and Disordered
Training Market2.3.2 Language Study Needs
Scientific Instructions2.3.3 Sever Unbalanced
Teaching Resources
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Table of Content
3. Market Operation Situation of Chinas Children
Training Industry in 20143.1 Analysis on Market
Operation3.1.1 Alo7 Acquires Ten Millions
Investments with its Creative Children English
Learning Method3.1.2 Children English Parents
Training Enthusiasm is not Affected by Score
Reduction3.1.3 New Oriental Leads Chinas
English Training Reformation3.1.4 Four Giants
(3BTA) Enters into Education Field3.2
Development Status of Chinas Children English
Training Industry in 20133.2.1 English Training
Market for the Children of 3 to 12-years
Old3.2.2 Fiercer Market Competition3.2.3 Market
Integration, Reorganization, and Gradual
Regulated Business Activities3.3 Dynamics of
Chinas Children English Training Market in
20143.3.1 Many Training Enterprises Close
Down3.3.2 Teaching Teams are Fickleness 3.3.3
Causes Analysis of Current Situation
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Table of Content
4. Development of Chinas Children English
Training Market Segmentations4.1 Market
Segmentations4.2 Pre-School English Training
Market4.3 Primary and Middle School English
Training Market4.4 High-end Children English
Training Market5. Consumption Demand
Characteristics of Chinas Children English
Training Market5.1 Customer Analysis in
20135.1.1 Occupation5.1.2 Income Level5.1.3
Motivation5.1.4 Selection of Children English
Training Institutions5.2 Analysis on
Characteristics of Customer Demand in 2013 To
enquire about this report visit
http//www.analyzefuture.com/in-depth-research-and
-development-forecast-of-chinas-children-english-t
raining-2014-2018-market/report-enquiry
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