The U.S. Weight Loss Market: 2015 Status Report & Forecast

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The U.S. Weight Loss Market 2015 Status Report
Forecast
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Summary
This new report presents a wrap-up of 2014
performance for the U.S. weight loss market. The
value of the market actually declined by 1.1 to
59.8 billion, largely as a result of slumping
diet soft drink sales, and flat performance in
most other market segmentsincluding the large
chains. The market is forecast to grow by 1.4
this year, as the DIY dieting trend continues.
There are bright spots, however, including
medical weight loss programs by MDs, and the meal
replacements market.
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The report covers discussions of 2014 market
performance, recent competitor developments and
top management turnover, latest dieter trends,
rankings of top diet programs, new programs and
ad campaigns for 2015 diet season (by Weight
Watchers, Jenny Craig, Nutrisystem), the paradigm
shift from diet PRODUCTS to diet SERVICES, dieter
demographics/latest trends, why the Affordable
Care Act can be profitable for companies
providing counseling (who qualifies?), CVS and
other drugstore chains mini-clinic programs, MLM
channels weight loss fitness apps how big a
threat?, new diet books, reasons why market
growth is slow how diet companies can execute
better, customize programs, form new retail
partnerships, and more.
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The U.S. weight loss market has entered a new
phase of flat to low growth, constrained mainly
by a weak economy and a shift to do-it-yourself
plans by consumers. Yet, some competitors are
doing well, and many untapped niches exist.
Individual Status Reports for the major weight
loss market segments (2014 performance/dollar
value, 2015 forecasts) diet soft drinks,
artificial sweeteners, health clubs, commercial
weight loss chains, health clubs, OTC meal
replacements and diet pills, diet websites
apps, medical programs (MDs, hospitals/clinic
programs, Rx diet drugs, bariatrician plans, VLCD
programs), low-calorie dinner entrees, diet
books..
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Table of Contents

1. Summary Performance of The U.S. Weight Loss
   Market in 2014
2. Recent Competitor Developments
3. Dieter Demographics, Dieter Trends, New Fads
4. Medical Weight Loss Chains Have the Momentum
5. Weight Loss Is Moving To New Retail Channels
6. Weight Loss Fitness Apps How Big A Threat?
7. Market Segment Status Reports 2015 Outlooks
8. Health Clubs Industry
9. Commercial Weight Loss Chains
10. Diet Books Market, Exercise DVDs Market

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To view the full Executive Summary and Table of
Contents, please visit The U.S. Weight Loss
Market 2015 Status Report Forecast Contact
Us-Contact No 91 22 27810772, 27810773
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