Social Media Marketing Strategy

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SMM SMO Activity Plan
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• Research your social media presence
• Analyzing your social media opportunity and
  threats
• Recommending the ideal social media strategy
• Execution plan

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• Identifying con variations
• Segregating con variations
• Analyzing conversation
• Insight recommendation report

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• Strategic presence creation on social media
• Presence promotion and response management
• Analyzing opportunities for social media outreach

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• Researching and analyzing current online
  reputation
• Defining a reputation score
• Recommending steps to improve reputation score
• Execution of recommendations

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• Creation of campaign thought
• Illustration of campaign execution tool, Apps
  and prospective conversation strategy
• Deliverables (ROI) via camping execution

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• Identification of online PR Objective
• Analysis of PR Opportunities
• Strategy Layout and Activation of blogger and
  Influencer outreach

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• With a well-designed social media strategy, you
  can leverage conversation to advance your
  business. Without such a strategy, you run the
  risk of falling behind.
• The benefits of social media campaigns are
  extensive from increasing customer
  satisfaction, to keeping tab on the competition,
  to marketing your latest product.
• Why not take advantage?

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• Creating profile
• Creating page
• Content development
• Buzz creation
• Integration page with other social media channels
• Post updates with links to the desired landing
  page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
• Creating facebook like button and badge, to
  place it in the website and blogs
• Run contests, promotional campaigns, polls
• Video sharing via YouTube tabs ( for viral
  campaigns)
• Photo sharing via page flicker apps/ similar apps
• Document sharing ( pdf, ppt, whitepapers,
  brochures, notes..)
• Customized contact form/ registration form
• Promote blogs/feed
• Adding custom tabs
• Tagging use of various external interactive Apps

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• Creating profile
• Creating company page
• Integrating profile with other media channels
• Add connections
• Join Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant QAs
• Publish Press release
• Create polls
• Launch and promote e vents
• Submit feeds
• Share presentation
• Integrate blogs to the profile
• Share likes

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• Creating twitter handle
• Post tweets with site link (content from the
  site)
• Following key influencers
• Use hash tags for keywords
• Retweet influential tweets
• Tweeting based on trends
• Post natural updates frequently
• Influence mentions
• Create a twitter badge and place it on the site
  and blogs
• Increase followers base constantly
• Network and engage the followers

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• Create profile
• Create page
• Content Development
• Buzz Creation
• Integrating page with other social media channels
• Post updates with links to the desired landing
  page
• Joining pages
• Adding influencers to our circles
• Starting discussion
• Sharing links
• Video sharing
• Photo sharing
• Document sharing ( pdf, ppt, whitepaper,
  brochures, notes)
• Tagging

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• Creating Profile
• Creating boards
• Content Development
• Buzz creation
• Integration profile with other social media
  channels/blogs
• Add pins
• Influence repines
• Photo sharing with links
• Sync info graphics
• Follow influencers
• Follow relevant boards

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• Blogs
• Follow key blogs
• Comment on blogs with link
• Network with influential bloggers
• QAs
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• Post questions and answers on QA sites like
  answer, bag, quora, yahoo answers with links, to
  derive traffic, increase backlinks, create more
  visibility and enhance online reputation

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• Monitor and evaluate relevant online media
  conversation
• Engage with key influencers in the blogosphere
• Develop the corporate blogs, social network sites
  and multimedia tools
• Plan and develop content for corporate websites
• Optimize e communication for effective
  distribution in the digital space

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• Social Bookmarking
• Bookmarking Links from the site
• Adding keywords
• Using top SBM sites for quality backlinks mixx,
  jumptages, Digg, Reddit, stumbleupon, delicious,
• Document sharing
• Sharing presentation through slide share, scribd,
  docstoc
• Publishing white papers and Article in scribd and
  docstoc

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• Gud luck! Thanks!
• I Alden