Mobile Marketing Trends 2015.

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MOBILE APP DEVELOPMENT TRENDS 2015
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• Rapid Mobile Development
• Enterprises are having a tough time keeping up
  with the demand for mobile apps.
• With these growing demands, businesses are
  expecting to launch their product faster than
  ever.
• The main focus of mobile app developers in 2015
  would be to shorten the development lifecycles
  and reduce the timeframe between Ideation to
  launch.
• We can expect to see some more rapid app
  development tools and frameworks in the market.

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• Cloud Driven
• The cloud technology will play a key role in
  mobile app development in 2015.
• With the increase in the usage of multiple mobile
  devices and wearable tech, app developers will
  have to focus on the ability to integrate and
  sync their apps on multiple devices.
• The cloud approach will enable developers to
  build their applications that can be accessed on
  multiple devices with same functions, features
  and data.  

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• App Security
• There were numerous reports related to hacking
  and information leaks in 2014.
• As per Gartners prediction, 75 of mobile
  applications will fail basic security tests  in
  2015.
• The hackers will continue to exploit security
  gaps in mobile applications to crack sensitive
  information.
• Security remains a big challenge on mobile
  devices.

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• Beacon and Location Based Wi-Fi Services
• Beacon technology is starting to blur the
  boundaries between online and offline in the
  retail and advertising sector.
•  Apple has already integrated this technology in
  iOS that communicates with their network of
  iBeacons and Android is expected to follow them
  on the same lines in 2015.
• In the coming years, Wifi will provide a lot more
  services than just the internet access .

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• Wearable Tech
• Thanks to Apple Watch, wearable Technology was
  one of the most hottest topic in tech and
  consumer electronics industries in 2014.
• Until now apps for wearable devices were mostly
  focused on fitness and health care industry.
• There are also a lot of noise around fashion and
  textile  industries adopting wearable technology.

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• M-commerce, Banking and Mobile Payments
• 19 of retail ecommerce sales in 2014 will be
  made on a smartphone or tablet.
• Various analysts believe this positive trend will
  continue over the next 4 years as more and more
  consumers adapt to m-commerce.
• Using a mobile phone to pay or purchase instead
  of debit or credit cards will also become more
  common in 2015 with Apple Pay and Google Wallet.
• This will allow  developers to build mobile apps
  that can process transactions without the need of
  physical debit/credit cards or cash.
•  

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• Internet of Things
• Internet of Things is growing exponentially with
  more and more people connecting via multiple
  devices.
• Apps will further mature as they get integrated
  on multiple connected devices.
• It will inspire app developers to focus more on
  user experience on various devices.

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• Big Data and App Analytics
• There will be more focus on big data and
  analytics in 2015.
• Mobile app developers will continue to focus on
  adding new data collection methods in their apps
  to get more insights and actionable items to meet
  their clients expectations.

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• In- App Advertising and Purchasing
• According to a new study from research
  firm Juniper Research, in-app advertising spend
  across all mobile devices will reach 7.1 billion
  by 2015.
• Mobile Ad networks will go beyond banners and
  integrate and experiment with various ad formats.
• Mobile app advertising and in-app purchases will
  be a primary focus of monetization and a key to
  success as more and more app developers are
  shifting away from the paid download model.

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• App Marketing
• Mobile App marketing techniques continue to
  evolve each year.
• In 2014, the app marketers were more focused on
  user engagement than user acquisition.
• App Store Optimization will continue to be a key
  factor in making an app successful in 2015.
• With Beacon and Location based wifi services,
  marketers will now have ease to be more targeted
  based on the users location and promote their
  apps with other offers.

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• Mobile Gaming
• In 2014, the mobile games have gradually started
  to move from single player to multiplayer.
• With the rise of multiplayer games the social
  interaction and social media integration within
  the mobile games will become more important than
  ever.
• In 2015, the mobile games are also expected to be
  more cloud driven due to the demand of frequent
  and regular updates in the games.
• This will require ongoing management by the game
  developers.

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