Increase Sales Conversion Rate of your eCommerce Store - PowerPoint PPT Presentation

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Increase Sales Conversion Rate of your eCommerce Store

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Increase Sales Conversion Rate bottom-line for any eCommerce business. Well, there is no single formula for success, but you could surely try some best practices that have helped the top businesses in generating huge sales volumes. – PowerPoint PPT presentation

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Title: Increase Sales Conversion Rate of your eCommerce Store


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Saving Your Business Hours
2
Ways to increase sales Conversion Rates
eCommerce business
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3
Ways to increase sales Conversion Rates
Factors to consider for enhancing sales
conversion for ecommerce businesses
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4
Ways to increase sales Conversion Rates
Consumers safety - The consumers must feel safe,
so you will need to use SSL encryption services
for protecting their transactions. This helps to
assure the customers about their information
security.
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5
Ways to increase sales Conversion Rates
Privacy policy - Consumers information is very
sensitive, so to build trust online it is
necessary to state your business privacy policy.
Customers will certainly pass on their
information to you, if they are aware of how
their information will be used. Clearly specify
the terms of sharing or not sharing their
information with 3rd parties.
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6
Ways to increase sales Conversion Rates
Check for grammatical errors - Spelling and
grammatical errors can hinder your sites
impression. Always double check your copy before
publishing. Credibility is important for
visitors, which can be attained through
professionalism.
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7
Ways to increase sales Conversion Rates
CTB buttons - A user friendly ecommerce site that
makes buying process simple, translates to
dollars. Your CTB buttons must be positioned
prominently on the product pages. Avoid making
buyers scroll down the page to find buy now
buttons.
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8
Ways to increase sales Conversion Rates
Have high quality product images - Pictures speak
a lot, so never compromise on the quality of
photography. The product images must not have any
disturbing background. They must be technically
excellent and preferably shown from various
angles. The images must be zoomable, so that
users can get a proper idea of that product.
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9
Ways to increase sales Conversion Rates
Complete details - The buyers are interested in
checking out the detailed information of the
product they choose. A complete product
description helps to convince the customers,
actually better than any kind of publicity.
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10
Ways to increase sales Conversion Rates
Customization option helps - Buyers find the
personalization options more attractive, because
it gives them the good feeling of ownership. When
they find a customization alternative, they look
no further.
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Ways to increase sales Conversion Rates
Collaborative filtering techniques - Filtering
and searching options will allow the buyer to
find specific products fast. Always value the
time of your customers.
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Ways to increase sales Conversion Rates
Supporting trust factor - Live chat and contact
information displayed on ecommerce stores impact
hugely. It helps to win the buyers loyalty,
because they get real time support.
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13
Ways to increase sales Conversion Rates
Toll-free number shows you care - For several
callers this factor demonstrates your business
authenticity, because now they can reach your
business easily for attaining any information. A
call that is free allows consumers to contact you
without any hesitation.
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14
Ways to increase sales Conversion Rates
Payment option alternatives - Buyers feel
insecure, when they have to use their credit
card, while shopping on ecommerce shops.
Therefore the solution here is to provide
multiple payment options like PayPal, Cash on
Delivery, or online net banking.
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15
Ways to increase sales Conversion Rates
Decode credit card data - Online shoppers come
from diverse background. Credit card transactions
are prone to errors too. To give them better
shopping experiences, ask for only the required
information.
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16
Ways to increase sales Conversion Rates
Upselling cross selling - In up-sell, the
consumer is lured to buy expensive model of that
same kind of product. In cross-sell, the
consumers are enticed to buy more products from
diverse categories. Thus this strategy helps
consumers to buy relevant products, but to
absolutely fulfill their purpose.
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17
Ways to increase sales Conversion Rates
If you include the above features in your
ecommerce store, you will undoubtedly enhance
your sales conversion rates.
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18
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