Find the right audience for your free web conferencing event

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Find the right audience for your free web
conferencing event
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Webinars are presently the most effective means
of connecting with ones clientele. Free webinars
and web-based video conferences are becoming very
common modes of communication in the business
sector.
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However, companies sometimes find it difficult to
attract a sizeable audience. Even if a company
prepares an excellent webinar presentation with
very effective content to convert market
prospects, these efforts might not bear fruit if
the audience turn out is low.
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Several companies have been suffering from this
under-attendance. Various techniques are being
applied to overturn the situation and to
attracting and incite people to attend webinars.
From among those techniques, here are five simple
and effective ones to attract an audience for a
webinar
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1. E-mail invites
E-mail, the most formal medium of personal
communication is indeed, the best way to inform
an audience about a free webinar or a free video
conferencing event and to encourage them to
subscribe to it.
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However, the email sent for invitation needs to
be precise and creative enough to grab the
attention of the receiver.
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2. Social media marketing
Today, social media is a platform that people
spending considerable amount of time on. The
company or webinar host first needs to identify
the social media platforms most popular among its
target audience and broadcast invitations to the
free webinars on these platforms.
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3. Attractive subscription page
The technicalities related to the subscription
process must be simple enough for the audience to
understand. The subscription page managed by the
free webinar service should also be well-designed
and visually appealing to wide range of
demographics.
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Subscription plans need to be interestingly laid
out on the page so that the audience notices them
and gives them careful attention.
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4. Reminders
Forgetfulness is a flaw almost everyone suffers
from. But, a company with a well-prepared webinar
cannot afford to this flaw and lose out on
potential attendees. As a countermeasure
reminders must be sent to potential attendees as
regular intervals on the days leading up to the
webinar.
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However, the reminder mails must not be
irritatingly repetitive rather must be creative
reminders customized each time so at to
effectively convince someone to attend the free
web conferencing event.
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5. Thank you note
Last but not the least, everyone who has attended
the webinar, or at least had subscribed to it,
should be sent a thank you mail.
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The language of the mail should be warm and
personal to cement your connection with the
audience. The mail might also contain subtle
information on the next seminar you will be
hosting.