Good vs Bad content

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Good vs Bad Content
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Call To Action
The key to quality calls to action is that they
avoid being overly promotional. Consequently,
they should be the most self-involved words in a
piece of content.
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Meaningful

• The key to writing meaningful content is
  three-fold
• Copy must inform.
• Copy must deliver a takeaway.
• Copy must entertain.

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The Formality Issue
A press release, for example, is by nature more
formal than an everyday Facebook post
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Rushed
Rushed content is also flaky content, usually
written on topics that dont mean anything to
readers. press release, for example, is by nature
more formal than an everyday Facebook post
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Formatting
Even the best content becomes terrible when it
isnt formatted well. This usually isnt a
problem for social media, but long-form posts and
Web copy need to look good.
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Plain
Words are just words. Want to make them more
engaging? Add in multimedia, graphs, charts, info
graphics, pictures, links, pull-quotes, and other
visuals to give your readers a break.
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