The 411 On Marketing Your Rental Condo

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The 411 on Marketing Your Rental Condo
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• Renting out a condominium property is not a walk
  in the park.
• High rise condos are being built left and right
  and there are a number of rental units that have
  been sitting in the market for a long time,
  losing value every day.

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• However, this does not mean that you cant be a
  successful landlord. If you know how to market
  your rental property, youll find the experience
  rewarding and profitable.

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• Experts in leasing out high rise condos weigh in
  on the best practices in marketing these urban
  properties.
• Here are five tips you can easily implement.

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SELL THE LIFESTYLE
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• Urban dwellers are becoming more sophisticated
  nowadays.
• Gone are the days when a home is merely a roof
  over ones head.

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• Ones address is an important status symbol, a
  representation of his or her achievements and a
  testament to the lifestyle he or she lives.
• Sure, renters still care about a condos square
  footage and other physical details, but whats
  more important is the lifestyle associated with
  it.

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• Why do you think 90210 is such a coveted zip
  code?
• Its because of the lifestyle that comes with it.

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• Tell potential tenants how your rental condo is
  the choice address among emerging executives or
  how it epitomizes artistic living.

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• In talking with potential renters, use buzzwords
  representing the lifestyle that your condo stands
  for young, dynamic, fashionable, stylish,
  sophisticated and the list goes on and on.

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YOUR CONDO IS ONLY AS GOOD AS THE CITY AMENITIES
SURROUNDING IT
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• One of the reasons that more and more people are
  moving to the city is the wide array of amenities
  it presents.

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• The endless strips of restaurants, the booming
  clubs and sprawling shopping malls, just to name
  a few, are important features to highlight when
  marketing your condominium.

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• Living in a home that is just a few steps away
  from these establishments is a coveted factor of
  city living.

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• For example, you can highlight how your rental
  unit in a trendy high rise condo is situated
  right in the center of Phoenixs thriving urban
  epicenter.
• How they can wake up and walk to get the best cup
  of latte in town.

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• These are the things that will convince potential
  lessors that they hit the jackpot with your
  condominium.

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DONT FORGET THE BASICS
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• While renters are more sophisticated today than
  ever, they are still looking for the basic things
  such as security and convenience.
• Most high rise condos have security guards
  protecting the property 24/7 aside from other
  safety features such as CCTV cameras.

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• There are also condos offering in-house concierge
  services to their tenants.
• These are two powerful selling points in today
  when you cant be too safe and theres no such
  thing as too much convenience.

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• Being a landlord can be a rewarding experience,
  financially and otherwise.
• The competition among landlords is cutthroat, but
  with proper marketing, you can make your rental
  property stand out.

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If you have a unit in a high rise condo that you
want to rent out, having knowledge in condo
rental property marketing is essential.
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The team of real estate specialists at We Know
Urban can help you lease out your condo by giving
you expert tips on pricing and marketing.
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• For more information, visit
• www.weknowurban.com