Avoid Big Mistakes by using a Marketing Automation Software Platform - PowerPoint PPT Presentation

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Avoid Big Mistakes by using a Marketing Automation Software Platform

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Marketing can be tricky in many ways, and there are numerous cases of marketing mistakes that could have been avoided. With the proper marketing automation software platform many mistakes can be reduced or completely eliminated. – PowerPoint PPT presentation

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Title: Avoid Big Mistakes by using a Marketing Automation Software Platform


1
Avoid Big Mistakes by using a Marketing
Automation Software Platform
2
Marketing can be tricky in many ways, and there
are numerous cases of marketing mistakes that
could have been avoided. With the proper
marketing automation software platform many
mistakes can be reduced or completely
eliminated. A marketing mistake can damage your
brand image and impact your ability to sell
products or services. Prevention is the best
cure.
3
  • Before its Too Late
  • The following are five big mistakes and how a
    good marketing automation software platform can
    help
  • No target persona understanding your ideal
    customer is a key foundational task in marketing.
    Businesses cannot assume that everyone will
    want to become a customer. A marketing
    automation software platform can help you analyze
    your existing customers and manage your target
    audience to attract more leads and improve
    conversions.

4
  • Unclear message avoid sending mixed messages to
    your audience. This can result in confusion,
    which will cause lost opportunities. No matter
    which channel you use, the message should be
    consistent for your web pages, social media,
    blogs, emails and other areas. If you are having
    a sale, use the same sale message for the target
    audience across all channels. A marketing
    automation software platform will help you to
    send the right message to the right audience
    through multiple channels.

5
  • Ignoring feedback all types of feedback,
    including negative reviews, can be valuable.
    Carefully analyze the posts and whenever possible
    provide a professional response. Even if your
    response is bad news it can be well received when
    worded appropriately.
  • Misusing space every spot on a web page or any
    marketing content is valuable. By using
    marketing automation platform software you can
    use heat maps to determine what areas of the page
    are most viewed and what areas need to be
    improved. Images are an important part of page
    design, but make sure the image helps in sending
    the right message and the content including
    meta data should be relevant and entertaining
    enough to entice action by the reader.

6
  • Too much, too often overusing the power of
    online marketing can be as bad as
    underutilization. Gauge the response of your
    target audience to determine the number of posts
    per day or per week that should be made. While
    Facebook or Twitter followers may expect twice a
    day or more, email or blog followers may only be
    interested in every other day. Monitor responses
    including page clicks to determine if the
    frequency is correct. Also be aware that the
    length of posts can be detrimental. Users can
    bounce away from a lengthy post and never return.

7
Prevent Mistakes and More As the name describes,
a marketing automation software platform can make
your tasks more automated and efficient. The
Fyoosion software platform has many features to
help you avoid costly mistakes while also making
your marketing operation more efficient. Deploy
web page updates in just a few clicks, or analyze
affiliate activity through the Fyoosion microsite
platform. The platform is fully integrated and
dramatically reduces redundancy and most of the
menial activities in climbing through mountains
of data.
8
  • Fyoosions marketing solution suite includes
    analytics, customer experience tools, web page
    design and deployment, search engine optimization
    (SEO), contact address validation and much more.
    Virtually anything a marketing team needs in
    order to coordinate online and offline campaigns
    is available through Fyoosion.
  • Because the Fyoosion solution is highly scalable,
    businesses of all sizes and industries can
    benefit from the features. Designed by marketers
    for marketers, Fyoosion is highly configurable
    based around your unique business needs. Whether
    you need to manage lead generation, multiple
    contact lists, or accelerate the launch of
    campaigns, Fyoosion has the capability to make it
    happen.

9
Thank You
Fyoosion   4 Poplar Ave, North Brunswick, NJ,
08902 1(848) 228-2546 info_at_fyoosion.com http//ww
w.fyoosion.com/
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