Title: Avoid Big Mistakes by using a Marketing Automation Software Platform
1Avoid Big Mistakes by using a Marketing
Automation Software Platform
2Marketing can be tricky in many ways, and there
are numerous cases of marketing mistakes that
could have been avoided. With the proper
marketing automation software platform many
mistakes can be reduced or completely
eliminated. A marketing mistake can damage your
brand image and impact your ability to sell
products or services. Prevention is the best
cure.
3- Before its Too Late
- The following are five big mistakes and how a
good marketing automation software platform can
help - No target persona understanding your ideal
customer is a key foundational task in marketing.
Businesses cannot assume that everyone will
want to become a customer. A marketing
automation software platform can help you analyze
your existing customers and manage your target
audience to attract more leads and improve
conversions.
4- Unclear message avoid sending mixed messages to
your audience. This can result in confusion,
which will cause lost opportunities. No matter
which channel you use, the message should be
consistent for your web pages, social media,
blogs, emails and other areas. If you are having
a sale, use the same sale message for the target
audience across all channels. A marketing
automation software platform will help you to
send the right message to the right audience
through multiple channels.
5- Ignoring feedback all types of feedback,
including negative reviews, can be valuable.
Carefully analyze the posts and whenever possible
provide a professional response. Even if your
response is bad news it can be well received when
worded appropriately. - Misusing space every spot on a web page or any
marketing content is valuable. By using
marketing automation platform software you can
use heat maps to determine what areas of the page
are most viewed and what areas need to be
improved. Images are an important part of page
design, but make sure the image helps in sending
the right message and the content including
meta data should be relevant and entertaining
enough to entice action by the reader.
6- Too much, too often overusing the power of
online marketing can be as bad as
underutilization. Gauge the response of your
target audience to determine the number of posts
per day or per week that should be made. While
Facebook or Twitter followers may expect twice a
day or more, email or blog followers may only be
interested in every other day. Monitor responses
including page clicks to determine if the
frequency is correct. Also be aware that the
length of posts can be detrimental. Users can
bounce away from a lengthy post and never return.
7Prevent Mistakes and More As the name describes,
a marketing automation software platform can make
your tasks more automated and efficient. The
Fyoosion software platform has many features to
help you avoid costly mistakes while also making
your marketing operation more efficient. Deploy
web page updates in just a few clicks, or analyze
affiliate activity through the Fyoosion microsite
platform. The platform is fully integrated and
dramatically reduces redundancy and most of the
menial activities in climbing through mountains
of data.
8- Fyoosions marketing solution suite includes
analytics, customer experience tools, web page
design and deployment, search engine optimization
(SEO), contact address validation and much more.
Virtually anything a marketing team needs in
order to coordinate online and offline campaigns
is available through Fyoosion. - Because the Fyoosion solution is highly scalable,
businesses of all sizes and industries can
benefit from the features. Designed by marketers
for marketers, Fyoosion is highly configurable
based around your unique business needs. Whether
you need to manage lead generation, multiple
contact lists, or accelerate the launch of
campaigns, Fyoosion has the capability to make it
happen.
9Thank You
Fyoosion 4 Poplar Ave, North Brunswick, NJ,
08902 1(848) 228-2546 info_at_fyoosion.com http//ww
w.fyoosion.com/