Creating a Group Nutrition Program

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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
The role of the fitness professional is changing.
There is a new reality of doing business within
the fitness industry.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
How many new fitness businesses opened in your
area in the last year?
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
The trends are indicating that more fitness
professionals are specializing in a niche market
yet broadening their service offerings for
that target market.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
How do you evolve your client programming to keep
up with the changing fitness business?
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Why not offer a group nutrition program? Yes, a
group nutrition program. The number one reason
your clients come to you is for weight loss so
how are you helping them during the other 165
hours of their week when they arent working out
with you?
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Look at the popularity of bootcamps and group
fitness. We already know that to generate massive
profits you need to leverage your time, energy
and resources. 
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
The group model makes sound business sense. When
you run group programs you get to help a lot more
people in a shorter amount of time and make a lot
more money doing it.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
So how do you go about creating a group nutrition
program if you are not a nutritionist?
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Step 1 Define Program Specifics
Before you start on content creation you need to
get the program specifics out of the way. The
program specifics include everything from
defining the length of the program to client
registration and to customer service. 
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Here are some questions to get  you started.
How many weeks will your program be? Will it be
offered for 1 hour once per week? What space will
you run it in? Who will facilitate it? What is
the continuity program? How will you generate
referrals from this program? What is the refund
policy?
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Step 2 WHO is the program targeting
Your WHO needs to be clearly defined before you
start creating content. The content will be based
on the type of clients participating in this
program, not on what YOU want to focus on.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Survey your members to find out what their BIG
problems are. Ask them what they want to learn
about.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Understanding your client needs and wants is the
most critical element to creating a long lasting
profitable program. Your marketing and promotion
strategies will become clear and focused once you
know who you are marketing to.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Understanding your client needs and wants is the
most critical element to creating a long lasting
profitable program. Your marketing and promotion
strategies will become clear and focused once you
know who you are marketing to.
www.fitnessprofessionalonline.com
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Step 3 Content Creation
This is the fun part. You will need to create
weekly content in the form of handouts or emails
for your participants. Each week should ONLY
focus on one thing and implement one change.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Please make sure not to overwhelm your clients.
Research shows that the average person is so
confused about what to eat. Food confusion has
become a big problem and its your job to provide
the solution to that problem.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Make a list of all of the possible topics you can
educate on. Pick the simplest ones and put them
into a logical weekly order. Create a 1-2 page
handout for each topic with a goal for them to
achieve that week. Remember to keep it simple!
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Here is a sample outline of a 6 week program that
Ive run before. Week 1  Understanding the
basics. 
This included the reasons we need to eat clean,
whole foods and the importance of eating meals
and snacks. The handout was breakfast and snack
suggestions.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Week 2   Meal planning and portion sizes.
The handout was a food portion booklet
that included pictures of foods and real life
examples to demonstrate the portion size. 
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Week 3  Food Labels 101
Focus on how to read a food label and what to
look for in the ingredient list. Talk about
fiber, sodium and sugar. The handout was a
food label with explanations on what each
category explains.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Week 4  Grocery Shopping
This lecture stressed the importance of
planning ahead and sticking to a grocery list. We
talked about misleading food labels and the best
brands to buy. The handout was a grocery list
with brand suggestions.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Week 5  Eating on the go.
Clients need to know how to order at restaurants
and the best choices to make when eating at the
cafeteria or fast food restaurants. Making
quality choices is not common knowledge and
common sense doesnt apply. The handout was a
list of fatty menu words and the best way to
skim the fat from your favorite convenience foods.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Week 6  Willpower and Social Pressure
Self sabotage, the fear of being made fun of and
succumbing to social pressure is very real and
something that deserves attention. Talk about
strategies to overcome these limiting factors.
The handout was positive affirmations and phrases
that can be used by your clients to respond
to social pressure.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Step 4  Pricing and Sales Process
The price of the program should depend on the
length, how many people are in the group and the
extra value you will provide.
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Creating a Group Nutrition Program By Lori
Kennedy PTS, RHN
Step 5  Referrals and Lead Generation
Make sure you have a referral system set up where
your clients can generate referrals and new leads
for you. In return you must offer them something
of value like free weigh-ins or free nutrition
sessions.
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