Search Box: Small but Important Element Of your Website

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Search Box Small but Important  Element Of your
Website
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Site search is considered a workhorse for online
shopping however it is not taken as seriously as
it should be by the online retailers.
It is rarely considered a critical part of any
website. It is said that when customers sue site
search, they are more likely to buy make a
purchase.
The site might be losing on sales opportunities,
whose site search isnt running optimally.
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Here Are Few Things The Ecommerce Site Needs To
Be Doing With Its Site Search
Feature The Search Box

• Most ecommerce sites dont pay much attention to
  its site search compared to other elements of the
  site.

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• Site search more than other things on the online
  site allows direct communication between the
  customers and the retailer. This is supposed to
  be an interactive tool that helps to directly
  connect with the customers.

• Therefore it is essential to include one, and
  palace it where it can be easily visible instead
  of hiding it in the corner.

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Displaying Images

• Embedded images that appear when a user types a
  search query makes the search more relevant and
  helps the user a great deal.

• Displaying images when look for a particular
  product search is a great way to reach success
  through search box in the website.

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Personalized Results For Mobile Shoppers

• Wading through a site search system that isnt
  optimized for smaller screens and touch based
  smartphone devices only frustrates the users more.

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• Search result on mobile devices showed irrelevant
  results that serves no purpose or users needs.

• Hence by making use of intelligent preferences
  and shoppers observations, the retailer can help
  deliver search results that are based on
  individual interests, doing so, will avoid the
  need of scrolling endlessly to find a right item.

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Ecommerce Retailers Cant Ignore Site Search

• Today shoppers expect to find the right products
  with utmost ease. Most ecommerce sites still sue
  outdated site search tools which deliver the
  worst user experience and even result in loss of
  conversions.

• Customers today are much impatient at having to
  make multiple searches, browse endlessly or
  stumble though the navigation to find relevant
  products.

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• Retailers that implement new site search tools
  are likely to see more conversion rates and
  revenue. The easier it is for the customers to
  shop, the more successful a site would be.

Follow these above mentioned tips to deliver
better and relevant search results and increase
the conversion rate of the website.
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Interested To Know More About?
Outsourcing E-commerce Développement India
Magento Certified Solution Spécialiste
Freelance Magento Développement
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