Six Reasons That Will Prompt You to Invest In Mobile App Development

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Title
Tanmay Seth Marketing KNOWARTH Technologies
Pvt. Ltd.
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Overview

• Though the cliché goes, Be the trendsetter, not
  a follower, as an entrepreneur you cant always
  do that. Rather, most of the times you need to
  follow the trend. The mobile app is an example of
  it in the modern business world which no longer
  remains a luxury but a necessity. Irrespective of
  the nature and size of your business, you must
  have an impressive online presence.

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• It also gives a competitive edge in the market
  and enhances the credibility of your brand. If
  your competitors are not mobile today, certainly
  they will be very soon. Experts say that
  entrepreneurs want to invest in developing
  amazing mobile apps not only because of the two
  reasons mentioned earlier, but there are several
  other driving forces as well

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Driving forces

1. Posing as progressive, customer-centric company
2. Mobile app becomes an effective social platform
   as well
3. To increase the market penetration
4. Cost-effectiveness
5. Extending connectivity to the GenNext
6. It helps in market segmentation

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1. Posing as progressive, customer-centric company

• Offering better service to customers Customer
  service is the buzzword in the modern business
  world. People expect that they should be served
  with utmost efficiency and class.
• A mobile app can be the best platform for doing
  the same because it is available round the clock.
  Since customers are also techno-savvy nowadays,
  they feel more comfortable in mobile apps.

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• Also, an effective mobile presence gives a
  feeling of being a technology-driven company that
  is ahead of others. It keeps the interest of
  customers alive in the brand and the product. It
  is the reason entrepreneurs nowadays prefer to
  get a good mobile app developed from a skilled
  mobile application development company.

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2. Mobile app becomes an effective social
platform as well

• Nowadays everyone is crazy for social media
  networking. When a mobile app offers popular
  features of it as comments, like/dislike or
  in-app messaging it becomes one of the popular
  platforms for users. They not only use it
  extensively but promote it further. Therefore,
  entrepreneurs want to get a great app developed.

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3. To increase the market penetration

• Experts admire mobile apps for achieving a higher
  market penetration as compared to other
  platforms. The reason is quite simple. Due to
  high exposure, a mobile app drags the attention
  of potential users quite effectively, and they
  tempt to explore it further. Thus, a curious
  customer gets converted into a potential customer
  and then a buyer. The transformation becomes
  quite easy, and it is one of the main reasons
  business owners demand a mobile app.

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4. Cost-effectiveness

• Undoubtedly, mobile apps are cost-effective.
  Though investment is required for development and
  maintenance, the profitability ratio is quite
  good. A robust and well-developed mobile app
  doesnt need frequent change. Thus, it offers a
  better profitability.

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5. Extending connectivity to the GenNext

• Every business owner wants to be contemporary and
  modern. Hence, it is necessary to reach to the
  next generation that is young, dynamic, and most
  updated.
• Statistics reveals that a large chunk of the new
  generation has gone mobile long back. The
  remaining is on the way. As Smartphones become
  prevalent and affordable, the market seems to
  grow exponentially.

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• Moreover, the GenNext is not just techno-savvy
  and updated but it wants to possess everything
  trendy and modern. No wonder, every entrepreneur
  wants to present products and services on a
  platform that is close to the heart of the youth.
  There is nothing easier and more effective than a
  mobile app.

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6. Market segmentation

• Since it is possible to capture data from users
  who are accessing the mobile app, it is equally
  possible to do market segmentation. It helps in
  understanding the perception of different people
  about the brand.
• Marketing gurus say that when a company knows the
  customers well, it can showcase the products in a
  better and structured manner. A good mobile app
  becomes an important tool for market segmentation
  and analysis.

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THANK YOU!
KNOWARTH Technologies Pvt. Ltd. Address 11,
Aryan Corporate Park, Nr. Shilaj Railway
Crossing, Thaltej, Ahmedabad 380059, Gujarat,
INDIA Email marketing_at_knowarth.com Website
www.knowarth.com
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