India Pay TV Market | India Cable TV Market |India ARPU Pay TV

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India Pay TV Market Report - 2020
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• The media and entertainment industry has been one
  of the fastest growing sectors in India. Pay TV
  industry has been divided into 3 major segments
  on the basis of regulated content provision
  namely Cable TV, DTH, and IPTV. The introduction
  of cable TV in the Indian scenario bought with it
  the perks of viewing multiple channels instead of
  one single broadcast at a particular time of the
  day. It has further been divided into two
  segments which include analog and digital cable
  TV.

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• The total revenue of Indian pay TV market reached
  INR billion by the end of FY2015 from INR
  billion in FY2010. Cable TV occupies nearly
  of the market share of India pay TV market in
  terms of number of subscribers. On the other hand
  the number of DTH subscribers has been noted at
  million in FY2015. Since the past five years the
  Indian DTH Industry has recorded a rising trend
  in the number of subscriptions and the revenues
  generated. It overcomes the cable TV disadvantage
  of low penetration in difficult terrains

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• It has achieved a CAGR of in terms of
  revenues. The major players in the DTH segment as
  of FY2015 were Tata Sky, Airtel, Dish TV,
  Videocon D2H, Reliance and Sun TV. Tata Sky is
  the market leader and commands of the market
  in terms of revenues from Cable television has
  been one of the most widely used modes of
  television viewing in India. It is a method of
  delivering television programs to the subscribers
  with the help of radio frequency (RF) signals.
  These signals are transmitted via coaxial cables
  or fiber optic cables

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• The most significant aspect of television growth
  was the passage of the Conditional Access System
  Bill (CAS) of 2002, which redefined television
  distribution. This initiative by the government
  started the switchover to digital connections pan
  India. Along with this, the ARPUs for the cable
  TV industry have risen from FY2010 to FY2015
  achieving a CAGR of . The rise in ARPU has been
  a result of more expensive digital connections
  being promoted.
• The overall cable TV market in terms of revenues
  has observed a CAGR of approximately during
  FY2010 to FY2015.

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• The government has set a goal for complete
  digitization of cable TV in India by FY2016. The
  move towards complete digitization is to be
  carried out in four phases set by the government.
  This participation by the government has led to
  an increase in the digital cable TV
  subscriptions.
• With the increasing population and increasing per
  capita incomes of the consumers, the demand for
  television viewing is bound to increase. It is
  estimated that the industry will further grow
  acquiring a CAGR of in FY2016 to FY2020 in
  terms of revenues.

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• DTH or Direct to Home signals are a method of
  obtaining television broadcasts by means of
  signals from direct broadcast satellites. It was
  originally referred to as Direct to Broadcast
  Satellite (DBS) technology. It consists of
  signals received to an individual dish by every
  subscriber.
• The numbers of active subscribers have risen from
  million in 2010 to million in FY2015 achieving
  a CAGR of . The revenues of the sector have
  also grown to INR billion in FY2015 registering
  a CAGR of .

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• IPTV or Internet Protocol Television is a form of
  television viewing in which television signals
  are digitally sent over the telecommunications
  line. It is often presented as a bundle of video,
  audio and data services. IPTV involves highly
  secure and tightly bound closed internet
  connection managed by the service providers.
• The number of IPTV subscribers in FY2010 was
  estimated to be . This figure observed a drastic
  decline, reducing to a subscriber base of mere
  20,000 by the end of FY2015. The IPTV market
  achieved an overall CAGR of in the years from
  FY2010 to FY2015.

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• The major market leader in the provision of IPTV
  services is Bharti Airtel occupies of the
  market in terms of number of subscribers and
  of the market in terms of the revenues from the
  IPTV industry for FY 2015. Other important
  players include the state owned undertakings MTNL
  and BSNL which cater to a restricted set of
  customers.
• The IPTV connection has a huge broadband speed
  requirement. This broadband requirement is not
  present in all parts of India. The provision of
  the speeds is very poor in India and hence the
  establishment of these services is inadequate.

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• Mobile TV is television viewed on the
  mobile/handheld devices of the people. It is
  simply watching Pay TV channels and facilities of
  Pay TV on mobile phones instead of box
  television, LCD, LED television sets. These Pay
  TV facilities can be obtained through various
  channels like satellite service, digital
  terrestrial or the internet services.
• It was estimated that India had million mobile
  internet users as of FY2015. It is expected to
  further reach million users in FY2016 and
  314.0 million mobile internet users by FY2017.
  Mobile internet can be used on smart phones only.

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• smart phones industry in India has been growing
  at a tremendous rate. Around million smart
  phones were shipped in India in the second
  quarter of FY2015. This was a 44 increase from
  the second quarter of FY2014. The smart phone
  users in India increased from million in 2009
  to million in 2014. This clearly represents the
  increasing demand for the smart phone industry.
  An increase in the mobile TV market will come
  only with an increase in the mobile internet
  users.
• The providers of Mobile TV apps are telecom
  companies and a few other brands which provide
  mobile and broadband subscriptions.

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• It is expected that with progress of the Indian
  economy in the coming years, GDP of the country
  and disposable income of consumers will increase.
  With the improving economic status and
  affordability of the population, the expenditure
  on leisure including the Pay TV subscriptions
  will also increase. An increase in the number of
  households will lead to an increase in the TV
  owning households with improving economic status
  of the population. Along with the rising
  demographic advantage, the digitization will help
  the industry to grow further. Phase 3 and 4 of
  digitization will help the industry to add more
  subscribers and generate revenues.

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• The industry is expected to add around million
  subscribers with around million to the DTH
  sector and million in the cable sector.
• It is expected that the cable TV market will
  achieve a CAGR of in terms of revenues from
  FY2015 to FY2020. The DTH sector is also
  expected to achieve a CAGR of in terms of
  revenues. The IPTV sector is expected to grow in
  the future with a CAGR of owing to the new
  developments and advancements in the underlying
  technology and entry of new players in the
  market.

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• Read Detail Report here https//www.kenresear
  ch.com/media-and-entertainment/tv-radio-and-broadc
  asting/india-paytv-market-research-report/3300-94.
  html
• ContactKen ResearchAnkur Gupta, Head Marketing
  Communicationsankur_at_kenresear.com

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