How To Effectively Manage Student Enrolment Process

1
How To Effectively Manage Student Enrolment
Process
When it comes to enrolling students, institutes
go hammer and tongs at their endeavours to
attract students. Things can go sour if they bite
off more they can chew. Managing student
enrolment is a critical process and requires
precise execution of plans. Otherwise, there
might be an overspend on increasing the number of
seats without any results. Given below are a few
methods to maintain a seamless enrolment
process. Having essential data in place Keep all
information about processes in the appropriate
areas of the website. The idea is to make
students and their wards aware of all checks and
documents prior to the process so that no hassles
are encountered. It will make sense to have an
IVR system for
telephonic inquiries and a live chat support for
questions that may arise with respect to
enrolments. A comprehensive set of FAQs may also
be added on the website to assuage any doubts
prior to enrolment. Accurate forecasts
needed The admissions team needs to be realistic
about the intake for the current academic year.
The whole process of goal-setting must involve
realistic targets based on concrete facts and not
wild projections. Some of the points to consider
are demographics, competition, and the rate of
increasing enrollments in the past years.
2
How To Effectively Manage Student Enrolment
Process
Develop a holistic marketing plan Once an
enrollment target is set, it is necessary to have
a marketing plan in place to attract students. It
should ideally be a mix of print ads, flyers,
radio ads, forums for introducing the school to
parents and students and possibly TV commercials
for an ideal impression and recall. Have a look
at our article on Effective Strategies to
increase student enrolment Top 5 key strategies
to attract international students. Given below is
a list of tools we recommend for your marketing
plan. 1. Email Marketing MailChimp 2. CRM
software Salesforce and Classe365 or a
combination of Salesforce and Classe365 3. Form
building tools Typeform and Classe365 or a
combination of both. 4. Use social media tools
like HootSuite, Meet Edgar to publish and post
important enrolment dates and results.
Finally, have a student enrollment system in
place One cannot overstate the need to automate
processes to speed up admissions and enrollment.
Automated systems will eliminate unnecessary
paperwork and set processes without losing data
and efficiency. Having a student information
system such as Classe365 that takes care of
activities right from admissions and enrollment
to administrative functions and progress tracking
will make things look more seamless at the
institute. Contact us for making your institute
process-smart and efficient.