23 landing page optimization best-practiced strategies to boost conversion.

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23 landing page optimization best-practiced
strategies to boost conversion.

• Zestapps.com

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What is a Landing Page?

• A Landing Page is a standalone web page linked to
  your site where your visitors will land and find
  the specific desired content which they have
  been looking for all over the Internet!

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Do you need a landing page?

• You must need a landing page if you are-
• Promoting a new product or sale.
• Building your email list.
• Want to target a particular type of client.
• Getting traffic to your website but not
  converting.
• Converting but unable to nurture.

Every Campaign Needs a Landing Page
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What do you need Landing Pages for?

• You need Landing Pages to
• You showcase your stunning offers individually
• Your visitor can see exactly for what they are loo
  king for on WWW (World Wide Web)
• Works as secondary entrance to your home site!
  A landing page is linked to your che ckout page,
  signup page or any other page you decide!
  It helps you to bring the right visitor on-board!
• No unnecessary content! Your visitor is not strang
  led by promising fancy statements!

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So, How to create a High Converting Landing Page?

• First, understand the type of Landing page you
  require.
• Designing you Page layout.
• Creating the right content.
• Optimizing your page for conversion.
• Integrate Analytics.

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Types of Landing Page

• Click-Through Landing Page
• Microsite
• Product Detail Landing Page
• Infomercial Ladning Page
• Lead Capture Landing Page
• Viral Landing Page
• Opt-In Landing Page

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Click-Through Landing Page

• Displays an offer to your viewer with context and
  benefits! Convincing them to click on a CTA that
  will redirect the viewer to a transaction page
  where they may complete a purchase or
  subscription.

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Microsites

• Microsites acts as the different shape of the
  same entity as your website online. These pages
  usually have a vanity URL connected to its
  relevance of the campaign. Microsite have lesser
  information and focuses on actions taken by
  visitors.

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Product Detail Landing Pages

• Popular in the retail business, these pages
  showcases complete details of a perticular
  product or offer placed within the main website.
  They take less time and are very easy to set up.

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Infomercial Landing Page

• Typically very long pages with a detailed view on
  the offer! Viewers would have to scroll down for
  quite a long to check the offer. However, the
  content is presented in such a manner on these
  pages that it gets to the visitor quickly and
  makes the engaged to the page. They keep
  scrolling down to the end only to see whats
  next! So the design and content placement is the
  key for these pages.

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Lead Capture Landing Page

• Also known as squeeze pages. These page does not
  have any redirected links or any other place to
  navigate through. The only option it will display
  will be a field to enter the email address or any
  other contact information of the visitor.

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Viral Landing Page

• These pages are designed to create a buzz in the
  hood which will spread throughout the community.
  These pages are built with entertaining, funny
  and catchy elements that creates a trend.

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Opt-In Landing Page

• This is a very popular type of landing page for
  issuing anything free to the visitors. Such as
  check lists, videos, E-books, webinars etc. This
  is a landing page which is very effective to
  capture targeted leads against free wares.

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After setting on the Type of Landing Page you
require

• Focus on the Following

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1 Setting an Eye-Catching, Dynamic and Unique
Headline

• Choose a dynamic, unique and relevant headline on
  every one of your landing pages! Highlight the
  offer on the heading to fulfill the desire of the
  visitor educate the visitor in seconds.

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2 Explanatory sub-heading, expressing the
benefits of your product or services.

• A great sub-header which should express the
  benefits to your visitor. Make it short simple.

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3 Making sure your Jaw dropping offer is on the
table and clearly noticeable.

• Share your offer with minimum content with
  maximum value. For example, grab the attention by
  a catchy headline, create interest by
  subhead-line, inform about your offer right away,
  and show the way to grab the offer!

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4 Making a short Opt-in form and placing it on
the right place.

• Your landing page will have a higher chance of
  collecting leads if its asking lesser
  information to the visitor. One of the core
  reasons of your website bounce rate is high, is
  the lengthy form which asks too much information
  (From Visitors Point Of View).
• So you just keep the most vital parts like email
  address filled phone number field or email
  address full name.
• Your lead collection rate will increase
  significantly!

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5 Placing your big CTA(Call-to-Action) in the
attention section.

• Put your CTA (Call to Action) in the right place!
  A call to action button is used to tell the
  visitor whats the next step!
• For example, if you want a visitor to proceed
  towards a particular action such as entering the
  email address, downloading something, watching a
  video or signing up for a service, a call to
  action button is used to give that particular
  instruction to your visitor!
• Make sure the contrast of the text of your CTA
  matches the background. Make sure you are clear
  with your CTA message! Confusion on instruction
  provided to a visitor causes a huge bounce rate!

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6 Creating a product educational Video.

• Embed a short promotional video of a couple of
  seconds. Create the video to educate and inform
  your visitor!
• For example, your visitor is browsing online to
  look for cheapest email campaigns available! Your
  video can have a short brief on how email
  campaigns work and how it benefits others! Share
  few knowledge which can help a visitor regardless
  of any action they take on your page.
• The video is less than a minute long and
  describes the offers efficiently. This engages
  the visitor more your page and keeps them hooked
  up longer! This eventually results in higher
  conversion and better impression of your site!

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7 Placing the video on your page.

• Include demo videos with clear and easy narration
  about your offer. Keep it simple and short and
  embed it on your landing pages. You dont need
  glamor but instead, follow this quality check-
• Clear audio and a professional voice over
• Background music should be catchy that leaves an
  effect
• Short and simple with clear and exact information
• Easy to understand with step by step sequences

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8 Using unique, eye-friendly sooting images.
(Avoiding stock Images)

• Brain storm to integrate excellent images! Make
  sure every image you put on your page have a
  relevance and connect with your message. Make the
  color combination perfect and eye friendly.
  Ensure that the concept of the image directly
  relates to your offer and catches the focus of
  the viewer.

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9 Using the right colors, that lets your
foreground, background and content work in
harmony.

• Craft a design which would be dynamic in its
  appearance but simple to understand. Appear with
  fascinating images and eye-catching color
  combination.
• Place your CTA (call to action) buttons in proper
  areas with a color combination that matches your
  background. Put the information in the right
  places of your page.

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10-16 Setting up a Lead Magnet.

• Lead magnets are basically free offerings or
  bribes to your visotors to influence them to give
  off their contact information in exchange for
  something from you.
• A Dynamic Catalogue
• Create a dynamic product catalogue! Offer it free
  to the visitors and let them ask for it online!
• A Whitepaper
•  Whitepapers are documents which speaks about a
  particular issue or problem and then presents  
   a solution! Choose topics which are concerns of
  your industry and publish it on your landing
  page! Highlight the whitepaper and ask for the
  contact information of the visitor for      
   downloading it!
• Lottery
• Arrange a lottery! Include a lottery
  participation form on your landing page and let
  the visitor participate. Giveaway simple things
  like a great E-book, your custom made tutorials
  or even a free ride of your product! However,
  make sure the prize is related to your business
  so you get only interested participants and valid
  leads.
• Free Download
• Offer a free download, such as an e-book, a
  training course or a free beta to motivate your
  visitors to convert and let you page give off a
  vive of giving rather than taking.
• Referral Program
• Highlight referral program! Let your visitor sign
  up for something free by your landing page! Then
  instruct them to refer you to a certain number of
  people!
• Set up a Survey.
• Crowed sourcing is a great way to attract your
  visitors and encourage them to become your leads!
  Arrange voting survey on your product and
  include it on your landing page! Let your
  visitors recommend what type of product they
  want!
• Webinar
• Record your webinars! Then share the sessions
  with your visitors potential customers! This
  will work as a free tool for learning about the
  industry and your    services. Create an email
  page from where people can request for the
  webinar session. Categorize the recordings
  according to the theme of the session.

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 17 Let your action speak louder than words

• Share your offer with minimum content with
  maximum value. For example, grab the attention by
  a catchy headline, create interest by
  subhead-line, inform about your offer right away,
  and show the way to grab the offer!

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18 Placing Testimonials on the page.

• Include testimonials on your landing page and
  highlight them to your viewers by a visual
  emphasis. For example, add photos or videos
  besides the testimonial and social proofs!
• Now, what is a social proof? A social proof is
  when you attach a happy customers feedback with
  the customers social profile link! This creates
  a great trust for your visitors when they are
  spending a couple of seconds on your landing
  page.

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19 Placing Trust Signals.

• This is a great way to lift the appeal of your
  landing page! Visitors online are skeptical and
  trust badges can help you to overcome that
  drawback.
• Simply add logos of any well-known brand you have
  worked with in the past! Any recognition or
  groups you are associated with can be mentioned
  on your landing pages if thats relevant. This
  creates an edge for the trust to grow between
  your visitors.
• Furthermore, graphical badges designed like
  following sometimes catch the attraction of your
  visitor.

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20 Be the help guru

• Have a FREE advice offer on your landing page
  where visitors can sign up! Share simple, normal
  and effective tips every day!

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21 Set up a Ask for a quote along with your
fixed pricing.

• Offer free quotes with customizable pricing
  option. A visitor should be able to quote for a
  price according to their needs.

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22 Put a Contact Us button on the page.

• Make sure you have a clear contact information on
  your landing page.
• Encourage the viewers to contact you and let
  them feel that they can get help regardless of
  any subscription or purchase!

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23 Set up your Analytics.

• Integrate your landing pages with a analytics
  program to keep track of your page and an eye on
  your visitors. Analytics will help you understand
  whats working for your conversion and what are to
  be considered as distractions to further optimize
  your page.

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• Zestapps.com

Find the detail article here http//blog.zestapps.
com/23-landing-page-optimization-best-practiced-st
rategies-to-boost-conversion/