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• ASHFORD BUS 402 Entire Course

• ASHFORD BUS 402 Week 1 DQ 1 Environmental Changes

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• Environmental Changes. . Provide an example of an
  industry or company that has changed its strategy
  over time as environmental factors such as
  technology, competition,

• ASHFORD BUS 402 Week 1 DQ 1 Environmental Changes
• ASHFORD BUS 402 Week 1 DQ 2 Vision and Mission
• ASHFORD BUS 402 Week 2 DQ 1 Components of
  External Environment
• ASHFORD BUS 402 Week 2 DQ 2 Components of
  Internal Analysis
• ASHFORD BUS 402 Week 2 Assignment Starbucks
  S.W.O.T. Analysis

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ASHFORD BUS 402 Week 1 DQ 2 Vision and Mission
ASHFORD BUS 402 Week 2 Assignment Starbucks
S.W.O.T. Analysis
S.W.O.T. Analysis. Watch the video, How to
Perform a S.W.O.T. Analysis, and then conduct an
S.W.O.T. analysis using the Starbucks Global
Quest 2006
Vision and Mission. Share the vision and mission
statement of your firm (or one with which you are
familiar). How is that vision and mission
statement
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ASHFORD BUS 402 Week 2 DQ 1 Components of
External Environment
ASHFORD BUS 402 Week 2 DQ 2 Components of
Internal Analysis
Components of Internal Analysis. Using The
Seven-S Framework from pages 58-59 to examine a
firm with which you are familiar and address how
the firm stacks up in respect to the qualities
of excellence list on page 59.
Components of External Environment. What are the
two most relevant externalities from Exhibit 2.6
for a firm with which you are familiar?
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ASHFORD BUS 402 Week 3 DQ 1 Market Positioning
Strategies
ASHFORD BUS 402 Week 3 DQ 2 Vertical Integration
Vertical Integration. Is your company vertically
integrated? If so, is it fully, or partially,
integrated? If not, would such a move yield
potentially high competitive rewards?
Market Positioning Strategies. Chapter 4
addresses timing and positioning (or market
niche) strategies. Using Exhibits 4.8 and 4.9 to
assess a firm of your choice
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ASHFORD BUS 402 Week 4 DQ 2 Multi-business
Corporations
ASHFORD BUS 402 Week 4 DQ 1 International Markets
Multi-business Corporations. Consider how a large
diversified organization sets strategy. PepsiCo,
for example, has beverages (Pepsi, Mountain Dew,
Gatorade, Tropicana, Aquafina, Dole, and tea and
coffee through partnerships
International Markets. What issues are likely to
arise in a developing country when a global giant
like Coca-Cola begins operations there?
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ASHFORD BUS 402 Week 5 DQ 1 Corporate Social
Responsibility
ASHFORD BUS 402 Week 5 Assignment Final Case
Study and Strategic Plan (Starbucks)
Corporate Social Responsibility. Think of
companies that are concerned not only with the
bottom line, but also with being good corporate
citizens.
Focus of the Final Paper Read the Starbucks
Global Quest 2006 Is the Best Yet to Come? case
provided in the Course Materials section of your
course shell. From the perspective of an
executive with the firm, prepare a ten- to
twelve- page, three-year strategic management
proposal to Starbucks managing board of
directors.
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