Consumer and Market Insights: Prepared Meals Market in the US

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Consumer and Market Insights Prepared Meals
Market in the US
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Report Description

• Summary
• The US is the largest Prepared Meals market in
  the world, and continues to increase, with
  expected growth at a CAGR of 2.1 from 2014-2019.
  
• This growth is driven by rising consumption rates
  amongst affluent US consumers, and women in
  particular, due to their busy lifestyles that
  limit the time free for cooking from scratch.
• The market has seen innovative new product
  developments targeting evolving shopping
  behaviours, to maintain and grow market share.
• Get Report Copy _at_
• http//www.bigmarketresearch.com/consumer-and-insi
  ghts-prepared-meals-in-the-us-market

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Key Findings
- The US is the largest Prepared Meals market in
volume terms - Ready Meals is the biggest
segment of the Prepared Meals market - Busier
schedules are making consumers more dependent on
convenient food - Changing household structures
means meal times have become more fragmented
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Synopsis

• The Consumer and Market Insights Prepared Meals
  Market in the US report identifies the key
  demographic groups driving consumption, and what
  motivates their consumption, combined with an
  in-depth study of the market and category
  dynamics, to identify key opportunities, and how
  to target them.
• The report uses a unique method of quantifying
  consumer trends.
• It also highlights the degree that influence
  trends have on consumption and shows whether
  beliefs over what influences consumer behaviour
  are accurate.

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What else does this report offer?
- Figures that showcase the number of times
consumers of different age groups and gender
consume Prepared Meals, as well as identifying
whether these demographic groups over consume
(i.e. they account for a higher proportion of
occasions than the proportion of society they
represent overall) - A study of market value and
volumes from 2009-2019, supplemented with
category, brand, and packaging analysis that
shows the current state of the market, and how it
will develop over the next five years - The
degree of influence that 20 key consumer trends
have on Prepared Meals consumption, with granular
analysis on the extent that the degree of
influence varies by gender, age, wealth, and
leisure - Analysis of how consumer needs will
evolve in the short-to-medium term and
recommended actions on how to adapt to these
evolving needs International and
American-specific product innovation examples
targeting key consumer needs - compare your
products against the top performers
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Reasons To Buy
- Develop the best strategies in product
formulation, packaging, and consumer targets
through analysis of product examples and unique,
proprietary data. Find out what types of products
consumers are purchasing, why they are consuming
them, and what they will be looking for in the
next few years - Know who the key consumer
groups are for your products thanks to our unique
consumer data, which has been developed from
extensive consumption surveys and consumer group
tracking, giving you an exclusive insight into
the US Prepared Meals market - Identify the best
way to differentiate your products from the
competition. Quantify the influence of 20
consumption motivations in the Prepared Meals
market for a deeper understanding of what is
driving the market and how to alter product
offerings accordingly - Understand how your
category is going to change over the next five
years. Analysis of category, brand, and packaging
dynamics show which opportunities will emerge in
future and how to position your product range to
take advantage of them
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Table of Content

• Introduction
• Classifications and definitions
• Methodology
• Market Overview
• Retailer and packaging
• Consumer trend analysis
• Innovation examples
• Actions and Recommendations
• Appendix
• Stay Connected _at_
• http//www.bigmarketresearch.com/report-enquiry/38
  6778

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