Conversion Tracking

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Conversion Tracking
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• Conversion tracking is monitoring the
  performance or progress of the internet marketing
  strategies that was applied in promoting your
  business. By monitoring conversions, you will
  know if the strategies applied have been working
  or not, that is, if your website has received a
  lot more visitors or viewers which can be
  attributed to the application of online marketing
  strategies.

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• For example, we know that we get website
  visitors by them clicking on content or links of
  our website. To know or to track the number of
  visitors who clicked content, we use conversion
  tracking.

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• Research says that conversion tracking is one of
  the most important parts of online marketing. It
  results in an increase of the conversion rate
  from 1 to 2 and having everything else constant
  (traffic, pricing, costs etc) would double your
  revenue/profits right away.

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• So how does conversion tracking work? For
  example, a company newsletter has been sent out,
  with a link to a competition. With conversion
  tracking, you can track how many times this link
  was clicked and how many clicks actually entered
  the competition.

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• Conversion Tracking enables you to identify the
  performance of your most important links,
  conversion rates, and time of click to convert.
  You could even go further and identify if your
  websites content needs revising by comparing the
  performance of a Link (in terms of Clicks) and
  the performance of the Conversion (are they
  dropping off once theyve clicked?).

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• Beyond analytics, theres also the capability to
  focus on individuals that might have visited, but
  didnt turn. Perhaps using the follow up approach
  to email a reminder of the Competition coming to
  end to those that didnt convert,you could email
  everyone again, but targeted mailings lead to
  more powerful profits.

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