Platomar.co Platform of Marketing for Targeted Out of Home Advertising

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Business Presentation
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Who we are?
Platomar is a Better Thinking Company thriving to
bring the best of technology, in the competitive
business environment to simplify traditionally
complex marketing and advertising industry.
We provide the platform for your Brand to reach
the target Customer.
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What we do
Platomar offers you a platform where you can not
only leave a strong imprint on the consumers
minds, but also give a wide appeal to your brand.
It is certainly a cost efficient and prompt
advertising tool where reaching out to your
target audience directly and gaining the center
of attention all the time becomes much easier
unlike traditional mediums of marketing, such as
television and radio where brand advertisements
usually tend to get overlooked by the people.
This is precisely why we bring to you this
excellent promotional tool where multitude of
businesses and everyday retailers can obtain a
high brand exposure.
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Our Services Branding Advertising
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Platomars Unique 3R Approach
Research
Refine
Release
We survey and research the untapped Marketing
Avenues.
Industry Knowledge and Networked PoPs to create
Advertising Strategy
Distribution network and technology backing, to
measure the outcomes.
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Targeted Out of Home(OOH) Advertising
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Platomar has researched data of Points of
Presence (PoPs) which is mapped, to give exact
location and target Customer Profile.
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OOH Media Comparison
Criteria Platomars Targeted OOH Distribution Display
Medium Cups, Polybags, Paperbags Pamphlets, Newspaper, Magazine Hoardings, Digital Displays, Banners
Exposure Time 3-7 Minutes lt 50 secs lt30 secs
Brand Recall Highest Medium to Low Low
Costs Low High Highest
Audience Targeting Yes (Gender, Age, Profession, etc) No No
Location Targeting Yes (Locality, Landmarks , etc) No No
Tracking Yes No No
Effectiveness Measurement Yes Difficult Difficult
Wastage lt10 gt 50 gt70
Ordering Process Simple At our portal Somewhat complex Involves multiple Vendors Complex Requires outsourcing to Ad agencies
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Medium - Why Cups??
Visuals Trigger - Memories - Emotions - Times
Longevity - More time spent - Handheld - Direct
Reach
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Merchandise Options for Targeted OOH
Cups
Poly Bags
Paper Bags
Platomar also provides Biodegradable designed
Poly bags for your brands. Similar to Paper bags
we can put up more information and creative sense
to reach the customers household. Also the medium
helps in re-use with more eyeballs from single
piece distribution.
Paper cups by far is the most effective medium to
get your brand or product message reach your
target audience. These cups can be distributed to
our surveyed Points of Presence (PoPs) like Tea
vendors, Office cafeterias, College canteens,
Gyms, etc
Paper bags provide a medium to share more
information about your company and products. This
medium gives opportunities to have more creative
designs to catch the audience attention and get
the message across. The can be easily distributed
to Chemists stores, Kirana shops, etc
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Other Option Advertising on Taxis
Key benefits of this avenue 1.Cabs very often
used by tourist. 2. Longer visibility 3. 65
commuters are Corporate Professionals. 4.
Provides more options to innovate by extending
marketing material inside the cab. 5. Greater
Reach per mile.
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• What we cannot measure, we cannot improve
• BTS

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Better Thought Solutions LLP 512-A, Suneja
Tower 1, JanakPuriDisst Center, JanakPuri New
Delhi - 110058 Ph 91 9999749299 sales_at_platomar.
co www.platomar.co
Contact Us
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