India Hyperlocal Logistics Market | India Online Pharmacy Market

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India Hyperlocal Market Report 2020 Ken
Research
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• India Hyperlocal market has been driven by the
  rise in the number of startups due to demographic
  diversity, vast consumer base and growing
  digitization. The market has witnessed a
  transformation from brick and mortar stores to
  mobile application. Hyperlocal market in India is
  majorly a collaboration of benefits and
  convenience of online shopping. The market space
  has witnessed a rise in the number of startups
  since 2014 with more than 27 deals in the year
  2015 and has received a funding of more than USD
  million since January, 2015.

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• The market has witnessed an inclination within a
  year and has serviced more than million orders
  in the year 2015. India Hyperlocal market revenue
  had accounted to INR million by January, 2015
  and has witnessed a growth rate of as compared
  to the year 2014. India Hyperlocal Market is
  majorly defined as businesses in vicinity (nearby
  general merchant, restaurant, market, mall and
  other service providers). The Hyperlocal market
  in India majorly comprises of services such as
  cooked meals delivery, ordering from restaurants,
  grocery delivery, handyman and home services,
  offers on products and local stores, price
  comparison websites, educational services and
  specialized booking services.

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• Logistics and food are the most essential part of
  the Hyperlocal market and therefore account for a
  share of and in terms of the total number
  of orders. This has largely been attributed to
  the higher migration of the population in urban
  areas with the increase in employment and
  education opportunities and has contributed a
  significant share in terms of the number of
  orders received online. Hyperlocal firms in India
  are largely backed by technology and have been
  able to connect various local retailers with
  consumers in the Hyperlocal space. Delhi has
  witnessed upliftment in terms of number of
  startups as compared to Mumbai and Bangalore.

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• The market has obtained funds worth USD million
  from various venture capitalists and investors
  till May, 2015. The revenue model for Hyperlocal
  firms in India is commission/margin based which
  usually ranges around depending upon their
  product/service offered. Since May, 2015 firms
  have obtained a total of USD million in terms
  of PE/VC investments by means of angel, seed and
  Series A round of financing. Logistics has been
  the backbone of India Hyperlocal market and has
  made significant contribution in the Hyperlocal
  market in the country. The contribution of this
  segment to the market revenue inclined to a
  dominant by 2015.

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• The revenue of Food and Groceries Hyperlocal
  market has expanded from INR million and
  reached a figure of INR million by the end of
  2015. The market has witnessed significant
  competition in terms of entry of various firms
  such as Grofers, Pepper Tap, 1 mg, Local Oye,
  Roadrunnr, Shadowfax and others. Other major
  players include Foodys, FoodAbhi, Swiggy and
  Opinio. Hyperlocal segments in the country and
  therefore, has led to the inclination in revenues
  from INR million in January, 2015 to INR
  million in December, 2015 with the presence of
  firm such as Roadrunnr, Shadowfax, Quickli,
  VDeliver and others. India Hyperlocal market has
  clocked revenue worth INR million and has
  witnessed a growth rate of as compared to the
  year 2014.

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• Establishing a Hyperlocal firm largely curates
  through building up of an online application /
  platform that allows various merchants to
  assemble and sell their products at a particular
  location. It allows the customer to choose from a
  variety of products and obtain an instant
  delivery service. In order to establish a
  Hyperlocal company, a firm must either build a
  mobile application or website that has been
  developed as per the preference of the local
  consumers. One of the major issues faced by the
  firm is obtaining assistance with merchants in
  terms of technology and their products. It is
  necessary for the new start-ups (SMB) to figure
  out the useful stores that can be associated with
  their application or website.

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• It is also essential for the firms to decide
  whether they want to work in collaboration with
  various logistic companies or hire their own
  delivery boys. In order, to enter the market the
  firm must decide the value of negotiation before
  collaborating with the vendors and third-party
  agencies. Investments are a focal part of the
  Hyperlocal market in the country. The market has
  witnessed an augmentation in terms of the
  investments obtained from various venture
  capitalist and angel investors. Therefore, it is
  necessary for the firms in the market to generate
  a value proposition that not only creates
  inquisitiveness in the mind of customers but also
  investors.It is necessary to engage skilled and
  competent employees that help in construction and
  invention of new products and ideas.

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• Logistics has largely been a low margin business
  although the segment has become the backbone of
  Hyperlocal market across the country. Rise in
  instant-demand services of consumers has led to
  an increase in the need of last-mile delivery
  services across the Hyperlocal space. Hyperlocal
  Food market largely encompasses nearby
  restaurants and local chefs/ Tiffin services in
  order to prepare and process the product and
  delivery takes place either through third-party
  logistics or company owned delivery boys. Grocery
  has been one of the most popular Hyperlocal
  segments in the country. The market has witnessed
  one of the major investments in 2015 and has
  largely been led by Grofers and Pepper Tap.
  Although the segment has least margins as
  compared to other segments yet the market has
  witnessed significant increase in revenue due to
  higher volume/ bulk purchases.

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• Online purchase of medicines and drugs through
  doctors prescriptions along with recommendations
  through doctors has led to an increase in demand
  of pharmacy Hyperlocal in the country. Horizontal
  Hyperlocal market is majorly a mobile marketplace
  that provides a variety of services that range
  from plumbers, electricians, pest controllers to
  wedding planners. The market has largely been
  driven by presence of local service professionals
  that comes in handy. The segment comprises of
  user accessibility to services such as tutors,
  home-services, wellness experts and others.
  Logistics has largely been a low margin business
  although the segment has become the backbone of
  Hyperlocal market across the country. Rise in
  instant-demand services of consumers has led to
  an increase in the need of last-mile delivery
  services across the Hyperlocal space.

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• Strong logistic partners allow various companies
  to innovate their supply chain- in terms of GPS
  tracking, flexible sign-in and sign-out.
  Logistics acts as a backbone to Hyperlocal
  industry and has a convergence with each
  Hyperlocal segment in the marketplace. Therefore,
  it has occupied a share of in 2015 in India
  Hyperlocal Market. . Logistics provides a key
  role in providing last mile delivery services to
  segments such as food and grocery. Roadrunnr is
  mainly a Business to Business service. The firm
  does not deal with any B2C transactions and
  usually has an order range of per day. Around
  orders of the firm usually takes place from the
  city of Bangalore. Grab. In which was initially
  known as Grab a Grub services comprises of
  employees with a salary of around INR and
  delivery boys with a salary of INR apart from
  the INR 2 per km petrol allowances and travel
  incentives in case of higher deliveries in a day.

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• These delivery boys use two-wheelers for the
  purpose of delivering and majorly operates across
  cities such as Mumbai, Pune, Delhi, Ahmedabad,
  Gurgaon and others. The firm charges the merchant
  on per-order basis. The charge usually ranges
  around INR for 4.5 km and in case the delivery
  exceeds 4.5km the charge would be INR per order
  along with INR per km. The firm identifies
  Shadowfax as its key competitor and claims to be
  at power with its superior technology platform
  and operational excellence. Shadowfax is another
  major player in India Hyperlocal Logistics market
  and focuses on serving first and last mile
  delivery service. The firm has been serving the
  clients across 6 cities in the country with its
  proprietary technology that ensures that pickup
  and delivery makes the business stay last mile
  ahead.Logistics has although been a low margin
  business is likely to gain immense popularity in
  future.

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• India Hyperlocal pharmacy market has been
  influenced by the presence of firms such as 1mg,
  PM Health and Life Care, Pluss and others. 1mg
  has earned revenue worth INR million in 2015
  and has a major share in the pharmacy Hyperlocal
  market. Online purchase of medicines and drugs
  through doctors prescriptions along with
  recommendations through doctors has led to an
  increase in demand of pharmacy Hyperlocal in the
  country. Online pharmacy not only offers
  recommendations from doctors but also
  appointments and details for nearby doctors.
  Pharmacy has been the third largest segment with
  a share of followed by Logistics and Food with
  a share of and in terms of revenue.
  Pharmacy has a higher delivery time and cost
  (cost inclusive of the price for delivery of
  medicine) and therefore has a significantly
  higher proportionate share in the market in terms
  of revenue.

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• 1mg a health application that had started in 2014
  and is available on iOS, Android and windows
  platforms has obtained more than million
  downloads along with a database of medicines
  from various vendors. Headquartered in Gurgaon
  the firm has an office area of sqft and
  comprises of employees with an average basket
  size of INR that takes 24 hours to deliver
  within the Delhi/ NCR region and around 48 hours
  in other states of the country. The firm charges
  a commission of INR from each of its vendors
  that includes pharmacy stores and regulated
  manufacturers. Delivery is free of cost and the
  revenue generated by the firm majorly comprises
  of vendors providing a fixed commissioned amount
  on the basis of type of medicine sold.

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  -telecom/it-and-ites/india-hyperlocal-market-resea
  rch-report/7209-105.html
• Contact Ken ResearchAnkur
  Gupta, Head Marketing CommunicationsAnkur_at_kenre
  search.com91-9015378249
• Website www.kenresearch.com

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