Licensed Sports Merchandise Market Report – Focus on North America: 2016 Edition - New Report by Koncept Analytics

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Licensed Sports Merchandise Market Report
----------------------------------------- 2016
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• Executive Summary
• Sports licensing has grown in scope and
  sophistication over the past decade, and is one
  of the top four revenue producers in the
  licensing world. In the US, the business is
  dominated by the four major sports leagues,
  National Football League, Major League Baseball,
  National Basketball Association and the National
  Hockey League along with NASCAR. In addition more
  than 300 colleges and universities in the US are
  involved in collegiate licensing, marketing their
  rights primarily to the apparel market with
  sometimes very respectable revenues, depending on
  the performance of their sports teams and the
  size of the university or college. In terms of
  its segments, sports apparel have the highest
  growth rate while among the sporting equipment,
  videogames/software are expected to grow at a
  faster rate as compared to sporting goods toys
  and games.
• The report Licensed Sports Merchandise Market
  provides an in-depth analysis of the US and
  Canada market for licensed sports merchandise.
  The major trends, growth drivers as well as
  issues being faced by the industry are being
  presented in this report. The major players in
  the industry, VF Corporation, G III Appeal Group,
  Fanatics Inc. and Dicks Sporting Goods Inc. are
  being profiled.
• The key factors driving the growth of the
  licensed sports merchandise market are
  accelerating sports market in North America,
  rising demand of sporting goods, increasing GDP
  in the US and Canada, growing demand for
  e-commerce and rising demand for top sports. Some
  of the noteworthy trends and developments of this
  industry are growth of online streaming,
  introduction of domestic and housewares,
  licensing of player, technological advancement
  and rising demand of social media. However, the
  expansion of licensed sports merchandise market
  is hindered by counterfeiting/duplicate products,
  declining retail shelf space and high entry
  barriers.
• By combining SPSS Inc.s data integration and
  analysis capabilities with our relevant findings,
  we have predicted the future growth of the
  industry. We employed various significant
  variables that have an impact on this industry
  and created regression models with SPSS Base to
  determine the future direction of the industry.
  Before deploying the regression model, the
  relationship between several independent or
  predictor variables and the dependent variable
  was analyzed using standard SPSS output,
  including charts, tables and tests.

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Rising demand of sporting goods and accelerating
sports market in North America to drive the
market..
The US Canada Retail Sales Licensed Merchandise
Market by Value (2008-2014)

• Retail sales of licensed merchandise in the US
  and Canada grew by in 2014 to US... billion.
  This is the fourth consecutive year wherein the
  sales had increased.
• By property types, trademarks/brands held the
  largest market share of in 2014, followed by
  fashion, sports, entertainment, art and
  celebrities with share of , , , and
  respectively in the total retail sales of
  licensed merchandise in the US and Canada.
• By product types, apparel, accessories and
  food/beverages accounted for the largest market
  share of , and respectively in the total
  retail sales of licensed merchandise in the US
  and Canada in 2014. It was followed by HBA,
  toys/games, and footwear and consumer electronics
  with , , and .. share respectively.

The US Canada Retail Sales of Licensed
Merchandise by Product Category (2014)
The US Canada Retail Sales of Licensed
Merchandise by Property Type (2014)
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Rising demand of sports league and rising demand
of top sports driving the market
Retail Sales of Licensed Sports Merchandise in
the US and Canada by Value (2006-2014)

• Retail sales of licensed sports merchandise were
  valued at US... billion in 2014, as compared to
  US... billion in 2013, showing an incline of .
  
• By product category, Apparel, by far the most
  dominant product category accounting for in
  retail sales, videogames/software stood at second
  position with share of . Followed by
  accessories, gifts/novelties, footwear and
  toys/games with share of , , and
  respectively.
• As of 2014, The two largest leagues, NFL and MLB
  together represented share in the North
  American sports licensing market. NBA is at third
  with , followed by NHL with .

Retail Sales Share of Licensed Sports Merchandise
in the US and Canada by League (2014)
Retail Sales Share of Licensed Sports Merchandise
in the US and Canada by Product Category (2014)
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The licensed sports merchandise market is growing
due to increasing demand for sports apparel and
the technological advancements
Forecasted Retail Sales of Licensed Sports
Merchandise in the US and Canada (2014-2018E)

• Retail sales of licensed sports merchandise in
  the US and Canada is poised to grow at a CAGR of
  from US... billion in 2014 to US... billion
  in 2018.
• The licensed sports merchandise market is growing
  due to increasing demand for sports apparel. The
  improvement of living standards and the
  consequential rise of demand for entertainment
  for the middle class, along with the development
  of technological advancement that enables sport
  to be streamed all over the world, has led to a
  rise in enthusiasm for sports and for showing
  support through purchasing merchandise..

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These are abridged and sanitized sample pages
from the comprehensive report on the Licensed
Sports Merchandise Market . To know more about
this report or for any customized research
requirement, please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com