Email Marketing Moves Mountains

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Email Marketing Moves Mountains
Tammy Hawk-Bridges
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Hi there! My name is Tammy Hawk-Bridges. I
provide marketing training and education for
entrepreneurs. I hope youll visit my website
Perfect Marketing Equation - www.perfectmarketing
equation.com and also follow me on Twitter
_at_THawkBridges.
Hi there Im Tammy! Ready to learn about
marketing?!
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Not enough business owners use email marketing
and the ones that do aren't using it to it's full
capacity.
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Every business model should use email marketing
because it is a game-changer in your business.
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Email marketing like everything that's
worthwhile it takes doing it right, strategy, and
of course commitment.
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The marketing tools you use in your business
should be influenced by your business model.
Every marketing method isnt great for every
business.

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Email marketing however, is one tool that no
matter what the business model you can find a way
to leverage it for profit.
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Some businesses will get success with email
marketing faster than others.
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For example, if you sell handbags or shoes you're
likely to have quick success with your email
marketing efforts.
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If you're an architect on the other hand, you
won't experience instant success but the reward
could be just as high.
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Regardless, you should be consistently growing a
list of customers, clients and of course leads or
prospective clients.

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If you have a consulting business and need new
clients, you'll be using your email efforts to
fill and nurture your pipeline.
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Here are the four key steps to success
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Step 1 - Learn HOW to apply email marketing to
YOUR business model.
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Know who your target market is and how to
communicate with them effectively.
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Step 2 - Develop a solid strategy.
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Come up with a variety of topics that are
solution oriented and aimed specifically at your
target market.
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Step 3 - See it through to fruition!
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You cant just send a few newsletters and think
youre done or your phone didnt ring off the
hook so your done.
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Step 4 - Read your reports!! Find out which
content your readers respond to most.
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Over time you will have enough newsletters to
know what they like. Let your readers dictate
your content.

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How 5 Different Business Models Can Use Email
Marketing

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Retail Store Owners
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Growing your list is a constant effort you should
be on top of and it will grow your business fast.
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The world of retail is vast! There is tons of
competition you cannot afford to be complacent!
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Have customer loyalty programs in place and
reward your top customers well! This will keep
them away from your competitors!
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Email your customers once a week. Let them know
what items are in your store. consider having
promotions that are only available to your email
list.

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Veterinarian or Pet Clinics
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The pet industry is a multi-billion dollar one.
People love their pets as family members. What
does this mean to you? Revenue!
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You can still LOVE animals and create a success
revenue-driven business!
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Have a special newsletter that reminds people
that their animals are due for their shots.
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Give the incentive for people to bring their pets
in by offering a certain percentage off a
grooming service.
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Also use your newsletter as an opportunity to
encourage adoption of pets or any other service
you need to promote.
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Law Firms
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The way you use email marketing depends on what
type of law firm you have.
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For a law firm the most important point is making
sure that you're top of mind when people need
whatever kind of law that you do.

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If a potential client finds themselves needing a
lawyer for adoption and then suddenly see an ad
on Facebook, guess what? That is who they're
going to call!

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Use your newsletter efforts to provide your
client list with great information THEY find
useful - not just your sales efforts.
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People will appreciate you're looking out for
them and providing them with helpful tips. If you
do it often they will call you when they need
you.

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Advertising for law firms is extremely
competitive and expensive.
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Reaching out to your existing list can be done in
a couple of hours a month and the cost of getting
in front of them is absolutely zero!

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Dentist Offices
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Email marketing is GOLD to a dentist business
model!
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Have a month where appointments are down? Remind
people about their cleanings! Its also a great
opportunity to sell cosmetic features like
whitening etc.

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A great idea is to educate your patients on their
dental health. For example, explain the health
consequences of not flossing.

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What do you do to make sure your patients are
comfortable?
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Many people have anxiety about visiting the
dentist so explain how you address that.
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Its a good idea to have have an incentive
program in place for patients who refer their
friends or family to your practice.

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This shows that you're loyal and you care about
them not just as a patient but someone that is
supporting their business.
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Assisted Living Facility
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KNOWING how to talk to your clients is essential
to this niche. Know who your audience is.
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People who make decisions on assisted living
facilities are older adults, perhaps between 48
and 65. This is your market.
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35 to 57 make up the largest age demographic on
Facebook so as you can see Facebook is a great
fit to reach your market.

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Design Facebook ads to reach this market and
drive the traffic to your website. Have an
informational download once viewers reach your
webpage.

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It's imperative that your download is actually
valuable to your target market and not just a
sales effort of yours. This is how you lose
people.

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Many clients worry about how much assisted living
is going to cost so that would be a great topic
to address.
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Show images of residents having a great time and
being happy in your facility. This is called
customer attraction marketing.

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You are demonstrating an action that allows
clients to put their beloved family member in
that situation. This is smart marketing.

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I've demonstrated to you how 5 very different
business models can leverage email marketing
successfully.
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What about your business? Are you growing your
list? Are you cultivating your largest asset -
your customer list.

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Please visit www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!
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Connect with me! Twitter www.twitter.com/THawkB
ridges Facebook www.facebook.com/TammyHawkBridge
s YouTube www.youtube.com/user/THawkBridges Goo
gle https//plus.google.com/u/0/TammyHawkBridges

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