5 Steps to Infomercial Script Writing - PowerPoint PPT Presentation

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5 Steps to Infomercial Script Writing

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Making infomercial takes a lot of preparation, especially on the content of the script. Infomercial script writing requires not only a profundity, but also a strong hold. Script writing lies within the hand of the writer, they have great command over copywriting. Infomercial success means marketing success, marketing the fruit of labor that brings in sweet results. – PowerPoint PPT presentation

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Title: 5 Steps to Infomercial Script Writing


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5 Steps to Infomercial Script Writing
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Lets go through each step together.
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Step 1 Brainstorming
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  • Gathering different ideas to come up with the
    perfect one is what you called brainstorming. Sit
    down with your team and share your ideas about
    the product. Think of ways you can convince the
    customer that this product is a need and  a
    must have. You can cite the benefits, solutions
    or even a miracle for them to buy the product.
    Get every idea that falls under the main goal and
    jot it down.

5
Step 2 Make an Outline
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  • Start writing an outline towards the goal. An
    outline can help in organizing thoughts, save
    time and facilitates in writing faster. In
    infomercial the outline is more likely a
    storyboard, a form of illustration that sequence
    the entire script or it pre-visualizes the whole
    scene. This includes what will happen in the
    script, where will you highlight the product and
    etc.

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Step 3 Write the first draft
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  • After you have come up an idea and written an
    infomercial outline, you are now ready to start
    writing with your first draft. Don't rush, let
    yourself explore the ideas and start writing, the
    words will come out easily with focus and
    perseverance. Aim to get the whole composition
    out of your head and write it all in the paper.
    Once done with the first draft, leave it. Don't
    change anything. Fixing, modifying and improving
    will be done in the next step.

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Step 4 Finalize the script content
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  • Following the first draft, re-read it and make
    some revisions with the sentence structure,
    grammar, and spelling errors. Check the content,
    organization, style and format. You may let your
    other team member read it and make comments, if
    the infomercial script achieved its purpose. At
    this point, your infomercial script is should be
    precisely polished.

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Step 5 Visualize and Time the material
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  • This means that the script written comes alive,
    being acted or dramatized and timed. To insure
    that the script written is accurately timed, plus
    the audio and video are synchronized.

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If you have followed this 5 steps in writing
infomercial script, chances are you'll be done in
no time. So, if you like the idea of writing
better and faster, consider starting with
infomercial consulting script writing. Happy
Writing!
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