Digital Signage Market Strategic Focus Outlook till 2021

1
Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market Forecast (2016 - 2021)
Digital Signage Market Overview
Digital Signage Market is the new innovative way
of using digital media screens for
advertisements, promotional awareness and others.
This is a rapidly growing market in developed
countries as well as developing countries where
media can advertise their content on the digital
display screens.
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Digital Signage Market Forecast (2016 - 2021)
Market Revenue
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Digital Signage Market Forecast (2016 - 2021)
Digital Signage Market Driving Factors and
Applications
The major driving factors for Digital Signage
Market are the increasing marketing and
advertising strategy, developing smart
technologies, use of digital screen and signage
display etc. The display screen technology is 2-D
as well as 3-D. For a perfect presentation, the
digital signage system should consist of a
display screen, a media player, network, content
management system and software for handling of
the entire operation. Some applications of
Digital Signage system are advertising,
way-finding, marketing and others
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Digital Signage Market Forecast (2016 - 2021)
Digital Signage Market Segmentation

• Digital Signage Market is precisely segmented
  into 6 broad segments based on these factors
• By Display Technologies 2-D Display such as
  Touch Screen, Body Sensor, QR code Via
  Smartphones, SSI (Smart Screen Device
  Interaction) and 3-D Display such as 3D display
  with Polarized glasses, 3D display with Active
  shutter glasses, Auto stereoscopy display
• By Brightness Indoor displays such as 100 200
  nits, 200 400 nits and Outdoor displays (above
  400 nits) which are Bright screens (400 to 700
  nits), High Brightness screens (700 to 2000
  nits), Outdoor flat panel displays ( above 3000
  nits)

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Digital Signage Market Forecast (2016 - 2021)
Digital Signage Market Segmentation

• By Components Hardware and Software
• By Applications Indoor Application, Outdoor
  Application, Radar and Others.
• By End User Industry Commercial, Entertainment,
  Healthcare and Hospitality, Industrial, Retail
  and Services, Transportation, Airport,
  Government, Banking
• By Geography Americas, Europe, APAC and ROW.

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Digital Signage Market Forecast (2016 - 2021)
Key Market Players of Digital Signage Market

• Some of the key players in the Digital Signage
  Market are as follows
• Samsung Electronics Co. Ltd (South Korea),
• CISCO Systems Inc. (U.S.),
• LG Display Co. (South Korea), Ltd.,
• Panasonic Corporation (Japan)
• Hewlett-Packard Company (U.S.)

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THE ARC PROCESS
1. Get a top down Estimate of the market 2.
Follow it up with a bottom up estimate of the
market. 3. Check for consistency and new growth
factors that that are relevant over the next 10
Years 4. Build the
1.Granular breakdown of the drivers into
factors 2. Validating all factors in terms of
their present impact on the market. 3.
Assigning weights to these factors in terms or
their relevance impact on the market. 4. Build
the
1. Verify the findings of the model with experts
from across the value chain. 2. Verify the
findings with players across small and large
enterprises 3. Tweak the model and add new
factors 4. Finalize the
1. Granular breakdown of drivers into factors 2.
Validating all factors in terms of their present
impact on the market. 3. Assigning weights to
these factors in terms of their relevance
impact on the market. 4. Build the
Consolidated Model
ARC Model
Base Model
Analytical Model
Consolidated Model
Base model
ARC Model
Analytical Model
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PROCESSES ENSURE HIGH ACCURACY

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