Tips for medical device marketers

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Tips for medical device marketers to stand out in
the trade show
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• What can medical device marketers do to stand out
  in a Health Care Trade Show?
• Standing out at a Medical Device Tradeshow is not
  an easy thing to do. Thus, its important for
  the medical device marketers to have a trade show
  strategy. Here are a few tips that might help
  medical device marketers to stand out in the
  trade show.

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Tips for medical device marketers to stand out in
the trade show

• Have a Theme
• Market outside the booth
• Get the right look and feel
• Spend on the giveaways
• Get creative
• Be where your competitors arent

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Have a Theme

• Of course, you have your regular brand graphics
  and business tag line or philosophy.
• But to stand out at a medical exhibition, you
  need to add a catchy theme.

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Market outside the booth

• A big mistake that many exhibitors make at
  tradeshows is sticking to what they believe they
  have paid for. This means only marketing from a
  booth and not venturing out.
• If you have been to medical fair India, you must
  have seen that the medical device marketers that
  stand out most are the ones that are wandering
  the halls, attending and asking questions at
  sessions, and generally taking a more proactive
  approach to marketing.

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Get the right look and feel

• Your stand is your shop window - a direct
  invitation to say "Come on in!.
• It's vital to make sure your objective for the
  show - selling, marketing or corporate image -
  determines the look and feel of your stand.
• Choose signage, posters and products to display,
  to boost the image you want to create.

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Spend on the giveaways

• Everyone knows that nothing spreads faster at the
  tradeshow than a brand with a really big or
  valuable giveaway.
• These giveaways are great promotion for small
  companies to generate big buzz.

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Get creative

• Experiment with lighting, sound and screens,
  medical device presentations, posters and
  signage.
• Follow the same path as visitors around the stand
  so you see what they see - both from a distance
  and up close.
• Make sure there are not too much text to read and
  no visual overload

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Be where your competitors arent

• This is often the one thing that makes a brand or
  product stand out more than anything else.
• Having dozens of booths of competitors lined up
  in the same location makes it infinitely harder
  to stand out. So be where your competitors arent
  to promote your product.

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