The Importance of Branding in Modern Market Scenario

1
A Conventional Market Scenario

• In a conventional market scenario, the company
  easily caters to the consumers.
• There is small number of competitors.
• Smart companies can comfortably use creative
  strategies for capturing more market share.

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2
A Modern Market Scenario

• The number of competitors are huge
• Businesses have to fight to stay in the industry
• Differentiating themselves from other companies
  on the basis of technology and quality is
  difficult.
• Here, the importance of branding and creation of
  corporate identity is felt.

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3
What is Branding?

• Branding is an effort for creating a unique
  identity for the products or services of the
  company and ensuring an emotional association
  with potential and real customers.
• It is a unique marketing technique.
• It is a set of associations linked to the
  company, its division or product range.
• This association remains in the memory of
  customers.

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4
How can the association help?
Hiring a prominent branding and design company
London can bring in great positive results. They
can help consumers understand

• What the company or brand is?
• Why the brand is extremely relevant to them?
• How is the product or service similar or
  different to other products or services offered
  by the company?
• How the product or service is different from
  competitors product or service?

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5
What does a Brand mean to consumers?
Let us understand it with an example.

• In a blind test, consumers are offered McDonalds
  burgers and burgers of an unknown brand.
• In the blind test, some, most or even all of the
  consumers may like the unknown brand burgers.
• But if the test is not blind and the consumers
  know that they are served both McDonalds burgers
  and unknown brand burger, almost all of them will
  choose McDonalds burger.
• This is the emotional power of a brand.
• It has the power of changing the taste of
  individuals.

www.brand-image.co.uk
6
How can a Branding Company help?

• Hire a credible corporate identity design company
  and they will work wonders for your brand.
• They will help in creating a relationship between
  the brand of their clients and consumers, which
  will eventually ensure consumers loyalty to the
  brands.
• Due to the emotional attachment and brand
  loyalty, the brand owners can charge a price
  premium for their products and services.

www.brand-image.co.uk