Baby Meals Account for 34.9% of the Baby Food Market in Portugal – Ken Research

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Baby Meals Account for 34.9 of the Baby Food
Market in Portugal Ken Research
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• The market for baby food in Portugal has stalled
  in recent years, due both to the very poor
  economic situation and to the low level of
  births.
• The supply of baby food in Portugal is now in the
  hands of two major manufacturers, Nestlé and
  Danone /Milupa Comercial SA
• Ken Research announced its latest publication on,
  Industry Forecast Report Baby food in
  Portugal, which provides detailed information on
  the current market trends in the baby food
  market. In addition, the publication also
  includes the information regarding current
  scenario and challenges faced by the industry.
  Insights regarding changing consumers
  preferences and the leading players in the
  market.

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• Baby meals formed the largest sector within
  the total baby food market. The sector posted a
  strong performance between 2006 and 2008. In 2009
  and 2010, however, sales fell back due to the
  economic situation and the sharp downturn in the
  number of births in 2009. As in many corners of
  the industrialized world, Europe has faced a
  gradual decline in birthrates since the 1960s.
  But in a number of the hardest-hit countries, a
  modest rebound during the 2000s when European
  governments welcomed immigrants and rolled out
  cash benefits for young couples starting families
  has now gone into reverse. Birthrates are
  falling again. Since the market for babies and
  childrens products depends on two major factors
  the number of babies and children, and the
  purchasing power of parents. Therefore, the
  market for baby food in Portugal has stalled in
  recent years, due both to the very poor economic
  situation and to the low level of births. Overall
  baby food consumption in 2015 is 18.4 less than
  in 2009

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• Despite the first signs of a slight
  recovery in the overall economy, unemployment and
  therefore a low consumer confidence index
  remained an obstacle to family planning. Birth
  rates thus declined further, to reach 7.6 in
  2015, versus 7.8 in 2014. This automatically led
  to a structural decline in baby food in Portugal.
  On a different note, the rate of breastfeeding is
  increasing, due not only to parental perception
  that it offers superior nutrition, but also that
  it is cheaper. This hindered growth of milk
  formula. Additionally, Consumption was also badly
  affected in 2011 and 2012, not only by the low
  number of births but also by the increase in VAT
  on jarred meals, from 13 to 23, at the
  beginning of 2012.

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• Although mothers increasingly recognize the
  benefits of breastfeeding, those who need to
  resume working quickly still rely on infant
  formula, which is a major driver of the baby food
  market. Packaged or canned baby food, such as
  baby rice and fruit, is a convenient substitute
  or supplement for home-made baby food when
  infants are weaned. For baby food, a strong
  emphasis is placed on the functionality and, more
  importantly, the safety of the product. In this
  context, nutritional science plays a vital role
  in building up brand image and health credentials
  as well as setting apart from other products.

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• Thus, baby food industry consists of companies
  that manufacture packaged foods for babies it is
  ready to eat and readymade. There are different
  types in which baby food is packaged different
  types of containers to different food types, such
  as baby snacks, bottled baby food, canned baby
  food, cereals, fruits and vegetables, and meat.
  Nestle Portugal Danone/Milupa Commercial SA
  Alter SA Laboratorios Vitoria SA Mead Johnson,
  are some of the largest manufacturers in the baby
  food market. However, the supply of baby food in
  Portugal is now in the hands of two major
  manufacturers, Nestle and Danone /Milupa
  Comercial SA.

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• To know more on coverage, click on the link
  below
• https//www.kenresearch.com/consumer-products-and
  -retail/baby-care/baby-food-portugal/34145-95.html
  
•  
• Related Reports
• https//www.kenresearch.com/consumer-products-and-
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• https//www.kenresearch.com/productsearch.html?sea
  rchKeyBabyFoodinSouthKorea2015searchbyKey
• Contact
• Ken Research
• Ankur Gupta, Head Marketing Communications
• query_at_kenresearch.com
• 91-124-4230204

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