MKT 571 EDU Empowering and Inspiring/mkt571edu.com

1
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

2
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Entire Course FOR MORE CLASSES VISIT
www.mkt571edu.com MKT 571 Week 1 Assignment
Marketing Environment Simulation and Summary MKT
571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week
1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team
Assignment New Product Launch Marketing Plan,
Part I MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2
3
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt571edu.com 1.         Which
component of a marketing audit includes major
developments in income, prices, savings, and
credit that affect the company?            
Technological             Political            
Economic             Cultural  2.        
Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy?           
4
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt571edu.com   1) Which of the following is
most closely associated with a proactive
marketing orientation?A.  It involves delivering
superior value.    B.  It is about understanding
and meeting customers expressed needs.    C. 
It represents the make and sell" philosophy.  
 D.  The marketer focuses on the customers
latent or hidden needs.2) Marketing __________
is the art and science of choosing target markets
and getting, keeping, and growing customers
through creating, delivering, and communicating
superior customer value.
5
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 1 Assignment Marketing Environment
Simulation and Summary (2 Sets) FOR MORE CLASSES
VISIT www.mkt571edu.com   This Tutorial contains
2 Sets of Paper Complete the Marketing
Environment Simulation and Summary in My
Marketing Lab. Save your results report from the
simulation to your computer.Click the
Assignment Files tab to submit your assignment.
6
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com What have been the major
marketing trends in the last decade? What new
marketing trends do you anticipate in the next 10
years?
7
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com UOP has been the darling of
Wall Street during the last few years. They offer
some of the highest profit margins of any company
in America today. And UOP has had a fine record
of growing both revenue and profits. They are, by
far, the largest private university in the
Country.  From a marketing standpoint what do you
think UOP is doing well? What areas do you think
can be improved?
8
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 1 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com 1.      Which of the following
is correct about marketing management? 2.     
Which of the following industries is most likely
to use database marketing? 3.      The Soccer
World Cup is promoted aggressively to both
companies and fans. This is an example of
marketing a(n) 4.      How does the market demand
curve change (as a function of marketing
expenditure) during recession? 5.      Marketing
is considered both an art and a science. How do
the 4ps, or marketing mix, help us bridge the gap
between art and science? 6.      Which strategy
does this exemplify? Kayak and Orbitz provide
their customers with a variety of travel options
including flight reservations, vacation packages,
flight and hotel options with or without car
rentals, and cruise offerings.
9
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 1 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com Write a Short Summary about
this week
10
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com This week we are reading about
"branding". Here is a recent article on the
subject. Comments please. http//www.ksbw.com/mone
y/21467497/detail.html.
11
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com We are entering a real crowded
and mature market with our CNN product. (Read
class case introduction). Here is a two part
DQ. 1. Describe the overall strategy we should
adopt to maximize our potential for success. 2.
In one sentence write your positioning statement
for the product
12
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 2 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com 1.      When purchasing, in
which state does the consumer set a minimum
acceptable cutoff level for each attribute and
then makes a buying decision? 2.      Which of
the following would consumers associate closely
with a brand? 3.      Which of the following is
used to determine a competitive frame of
reference for brands to compete against other
brands due to their closeness as
substitutes? 4.      Which other dimension is the
VALS classification system based on besides
consumer motivation? 5.      What other dimension
helps market segments be measurable, substantial,
accessible, and differentiable? 6.      Which
offer factor does an organizations marketing
strategy focus on  segmentation, targeting, and
13
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 2 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com Write a Short Summary about
this week Learning
14
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 2 Team Assignment New Product Launch
Marketing Plan, Part I FOR MORE CLASSES VISIT
www.mkt571edu.com Create a product launch plan
of no more than 1,050 words for 2 markets
(domestic and international).  Include the
following components for both markets Market
needs Market growth A brief SWOT
Analysis Potential competition Product offering
and product definition Product identification Just
ification for your choice of product
15
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com What do you think are the most
important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
16
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com You are working at Johnson
Johnson and one of your responsibilities is to
set prices for new drugs. The firm has invented a
cure for Aids and is protected by patent. The
cost for the one time injection that cures the
disease is 100 and includes amortization of the
development cost (The 1 billion cost to develop
the product is included in the 100) and the cost
raw materials. Assume that insurance companies
currently spend 200,000 to treat an Aids
patient. Assume 20 of the world population is
covered by insurance or socialized
medicine.  What price do you charge for the
treatment?
17
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 3 Individual Assignment Segmentation
and Target Market Paper FOR MORE CLASSES VISIT
www.mkt571edu.com Write a white paper on a
company of your choice and discuss the market
segmentation within that industry along with the
target market for the company and the selection
process for that target market.  Required Elements
No more than 1200 words Include demographic,
psychographic, geographic, and behavioral
characteristics for the selected company. A
positioning statement for the company with
careful consideration of their brand and
strategy Paper is consistent with APA
guidelines. Click the Assignment Files tab to
submit your assignment.
18
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 3 Learning Team Deliverable
(Marketing Objective) FOR MORE CLASSES VISIT
www.mkt571edu.com Complete the Learning Team
Deliverable.
19
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 3 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com 1.      Which of the following
is the most closely related with organic growth
of an organization? 2.      Which of the
following is the level at which the products
primary characteristics operate? 3.     
----------------is the ability of a company to
prepare on a large-scale basis individually
designed products, services, programs, and
communications. 4.      Product-line analysis
provides information for two key decision areas
product-line length and --------------------. 5.  
    Some firms might delay the launch of their
products until after the competitor has borne the
cost of educating the market. Such an entry is
called--------------------entry.
20
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 3 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com Write a Short Summary about
this week
21
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com  Let's assume that our overall
objectives for the ReCharge bar is to generate
300 million in year 1 sales and capture the 1
market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
22
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com Let's assume that The Recharge
Bar has been wildly successful and we have
achieved all our major objectives in the U. S.
market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
23
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 4 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com 1.      Which marketing system
is another channel development in which two or
more companies put together resources to exploit
an emerging market opportunity? 2.      What type
of distribution places the goods or services in
as many outlets as possible? 3.      What type of
marketing channel consists of an independent
producer, wholesaler(s), and retailer(s)? 4.     
Which companies have launched a website without
any previous existence as a firm? 5.      Which
strategy uses the manufacturers advertising,
promotion, and other forms of communication to
persuade consumers? 6.      What is simple way to
engage in international marketing?
24
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 4 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com Write a Short Summary about
this week
25
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 4 Team Assignment New Product Launch
Marketing Plan, Part II FOR MORE CLASSES VISIT
www.mkt571edu.com Complete a market segmentation
of no more than 1,400 words for your buyers. Be
sure to include the following Detail the target
market profiles, key buying behaviors, and
decision motivators for your consumer and
organizational target markets. How you will
manage each stage of the PLC and include tactical
plans for the Four Ps at each stage Expanding on
your product offering from Week 2, provide the
product mix for your team's new offering
including features and benefits, branding, any
other products in its line, its differentiating
characteristics from competitive or substitute
products, packaging and labeling, and warranties
and guarantees.
26
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com  Let's assume our objective
for ReCharge is to deliver 300 million in first
year sales and to capture the 1 market share
position in the category by the end of our first
full year of operation. (BTW. Setting marketing
objectives prior to developing strategy is real
important) What should our promotional budget be?
Why? What methodology did you use to come up with
your budget?
27
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com Instead you're going to get a
chance to get your creative juices going and to
hopefully have some fun doing it. Each of you
will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio
spot or magazine ad. You don't need to get fancy
with the graphics. You can verbally describe what
is going on. But write the actual copy for your
ad.
28
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 5 Individual Assignment Client Pitch
Presentation FOR MORE CLASSES VISIT
www.mkt571edu.com Select a current product with
which you are familiar, and pitch a new
Integrated Marketing Communication plan (IMC) to
your client.  Create a Microsoft PowerPoint presen
tation of 8-10 slides that includes the following
components  Identify any considerations you will
need to employ to build and maintain the brand
and customer loyalty. Create a print ad and a
video broadcast for the product featuring your
new strategy (Youtube TM, video, or power point
storyboard is acceptable). Click the Assignment
Files tab to submit your assignment.
29
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 5 Learning Team Deliverables
(Marketing Concepts) FOR MORE CLASSES VISIT
www.mkt571edu.com Complete the Learning Team
Deliverable.
30
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 5 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com 1.      Mountain Dew is brand
known for sponsorships of adventure events such
as snowboarding and skateboarding competitions.
What is the most likely objective of Mountain
Dews sponsorship of these events? 2.      When a
consumer considers a product or service, he or
she will choose whichever product or service
delivers the highest 3.      Selective price
cuts, intense promotional blitzes, and occasional
legal action are commonplace in the strategic
design of 4.      Companies provide rewards to
customers who buy often and in substantial
amounts. These reward schemes are refered to as
31
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 5 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com Write a Short Summary about
this week
32
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 6 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com 1.      Which of the following
is true regarding a marketing audit? 2.      A
marketing audit typically best cinducted by
a(n) 3.      Which of the following is likely to
be an important trend in marketing in the
future? 4.      Straight extension of the product
means 5.      Which of the following is an
example of a communication metric used for
measuring the performance of marketing
plans? 6.      A PR practitioner may be subject
to conspiracy in these situations when the
practisioner participates in illegal action,
counsels or guides the illegal policy, takes part
in it, or
33
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 6 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com Write a Short Summary about
this week
34
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 6 Team Assignment Investor Pitch
Presentation (New Product Launch Marketing Plan,
Part III) FOR MORE CLASSES VISIT
www.mkt571edu.com Pitch your Learning Team's new
product to the class using a Microsoft PowerPoint
presentation of 10-15 slides.  Include the
following key components from your New Product
Launch Marketing Plan Executive
summary Situational analysis Market growth
potential and competitive analysis Segmentation,
target market, and positioning Pricing and
distribution strategies Marketing communication
plan
35
VCT 320 Empower and Inspiring/vct320mart.com
MKT 571 EDU Empowering and Inspiring/mkt571edu.com

MKT 571 Week 6 Team Assignment New Product Launch
Marketing Plan, Part III FOR MORE CLASSES VISIT
www.mkt571edu.com Complete the final phase of
your New Product Launch Marketing plan. Using the
sample Marketing Plan inMarketing and
Management (pp. 60-65), consider your product
launch to date, reflect on additional learning,
and refine to create a Marketing Plan for your
new product.  Your plan should be no more than
3,500 words. Be sure to include the
following Executive summary Situational analysis
36
MKT 571 EDU Empowering and Inspiring/mkt571edu.com