Top Trends in Baby Care; Exploring the baby food, drinks, toiletries, and diapers categories

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Top Trends in Baby Care Exploring the baby food,
drinks, toiletries, and diapers categories
Market research report

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Report Overview

• The market for baby care products is evolving,
  driven by consumers' desire to give their
  children the best. Products that save effort, as
  well as encourage interaction between the parent
  and child, are becoming increasingly popular.
  Manufacturers in the baby care market are taking
  inspiration from the adult market, especially in
  categories such as food and personal care, fueled
  by consumers' desire to pamper their babies.
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Key Findings

• Consumers' fear of germs fuels the demand for
  baby care products with antibacterial and
  antimicrobial properties.
• 98 of parents of babies in Russia find the
  appearance of their children to be important to
  them.
• Parents of those aged under five are much likely
  to opt for items that are "natural" or less
  processed in food and drinks than in personal
  care.
• Efficient and convenient personal care products
  are most favored among parents in the southern
  hemisphere.
• Top Trends in Baby Care" seeks to explore the key
  trends and future opportunities that are being
  shaped by the changing consumer behaviors and
  needs in the Baby Care products space.
• Reasons To Buy
• Find out what innovations will shape the baby
  care market. This report maps five new innovation
  opportunities, highlighting their influence
  across baby food, baby drinks, baby toiletries,
  and diapers. Find out how to target new
  opportunities in the market. Product examples and
  key recommendations will help you derive key
  strategies in areas such as formulation and
  packaging.
• Find out how to create an emotive connection with
  the parents of babies to differentiate yourself
  from competition.

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Table Of Contents

• 1. Introduction2. Innovation Trends in Baby
  Care1. Efficiency2. Mini-me3. Play time4.
  Hyper-protection5. Born free3. Conclusions4.
  Appendix

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