Mass Affluents in UK Industry: Technology Trends, Analysis

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Mass Affluents Product Holding and Preferences
in the UK
Published on - 06 June, 2015 Number of pages
34 Single User Price 3450
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Summary Mass affluent populations around the
world are growing in size, making them an
increasingly important segment for financial
providers. These consumers possess more financial
products than average, maintain higher levels of
savings and investments, and are more likely to
use added-value services. This makes them an
attractive and profitable segment to target.
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• Key Findings
• Santander is the leading current account provider
  among mass affluents. Its 123 Current Account has
  proved an effective acquisition tool, with mass
  affluents being attracted by high levels of
  interest and access to preferential deals on
  savings accounts, loans, and travel insurance.
• Mass affluents are significantly more likely than
  retail consumers to possess savings accounts that
  offer competitive interest rates, online access,
  and fair withdrawal fees.
• This highlights the importance of easy,
  multi-channel access to funds and market-leading
  rates in attracting mass affluents.
• Mass affluents overwhelmingly choose their
  mortgage provider on the basis of product
  characteristics and being an existing customer.
  As mass affluents are more likely to have
  complex, non-standard finances, they stand a
  better chance of being approved for a loan by
  their main banks on the basis of them having a
  better understanding of their financial
  arrangements.

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Synopsis MarketIntelReports Mass Affluents
Product Holding and Preferences in the UK is one
of a series of snapshots offering insight into
the mass affluent consumer segment in the UK. It
examines mass affluents' financial product
holdings in detail. This snapshot is based on
findings from our 2015 Retail Banking Insight
Consumer Survey.
Click Here To Check Complete Report
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• It offers insight into
• Which providers they use for their current
  accounts, savings accounts, mortgages, and loans,
  and the extent to which banks are cross-selling
  to this segment.
• The factors that drive mass affluents' choice of
  financial products.
• The product features favored by mass affluents.

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report
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• Reasons To Buy
• Improve your targeting of mass affluents in the
  UK by learning about their preferences with
  respect to product features.
• Identify the key factors that drive mass
  affluents' choice of providers.
• Understand the extent to which mass affluents are
  using P2P lenders.

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Mass Affluents Product Holding and Preferences
in the UK
A detailed qualitative analysis of the factors
responsible for driving and restraining growth of
Mass Affluents Product Holding and Preferences
in the UK are provided in the report.
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Product Holding and Preferences in the UK the
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