Consumer and Market Insights Oral Hygiene in the Netherlands

1
Consumer and Market Insights Oral Hygiene in the
Netherlands
MARKET RESEARCH REPORT

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2
Report Overview

• Summary
• Toothpaste is the leading value category,
  accounting for nearly half of the Oral Hygiene
  market in 2015. Mouthwash category is the fastest
  growing value category during 2015-2020. Drug
  stores and Pharmacies is the leading distribution
  channel in the Breath Fresheners
  (non-confectionery), Dental Floss and Denture
  Care categories. Growing e-commerce sales and
  rising demand for private label brands will drive
  the market for Oral Hygiene products in the
  Netherlands
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  oral-hygiene-in-the-netherlands-market

3
Key Findings

• Among the six categories analyzed, Toothpaste
  will be the largest category by volume with a
  47.1 share in the Dutch Oral Hygiene market.
• Hypermarkets and Supermarkets is the leading
  distribution channel accounting for 49.2 of the
  overall Oral Hygiene products distribution in the
  Netherlands.
• Flexible Packaging is the most commonly used
  packaging material in the Oral Hygiene market
• The use of Screw Top closures is forecast to grow
  at a CAGR of 2.8 during 2015-2020.

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What else is contained?

• Market data Overall market value and volume data
  with growth analysis for 2010-2020
• Category coverage Value and growth analysis for
  Breath Fresheners (non-confectionery), Dental
  Floss, Denture Care, Mouthwash, Toothbrushes and
  Replacement Heads and Toothpaste with inputs on
  individual segment share within each category and
  the change in their market share forecast for
  2015-2020
• Leading players Market share of brands from
  2012-2015
• Distribution data Percentage of sales within
  each category through distribution channels such
  as Hypermarkets and Supermarkets, Health and
  Beauty Stores, Convenience Stores, and others in
  2015
• Packaging data consumption breakdown for
  packaging materials and containers in each
  category, in terms of percentage share of number
  of units sold. Packaging material data for
  Flexible Packaging, Rigid Plastics, Paper and
  Board and others container data for Tube,
  Blister Pack, Bottle and others

5
Reasons To Buy

• Identify high potential categories and explore
  further market opportunities based on detailed
  value and volume analysis
• Existing and new players can analyze key
  distribution channels to identify and evaluate
  trends and opportunities
• Gain an understanding of the total competitive
  landscape based on detailed brand share analysis
  to plan effective market positioning

6
Table Of Contents

• Introduction
• Country Context
• Market Overview
• Retail Landscape and Key Distribution Channels
• Packaging
• Brand and Private Label Share
• Appendix

7
Find More details

• http//www.researchbeam.com/consumer-and-insights-
  oral-hygiene-in-the-netherlands-market/enquire-abo
  ut-report

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