Time to Pause for Mobile Shopping Statistics

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Time to Pause for Mobile Shopping Statistics
How mobile is changing the way we shop?
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Contents
1. Internet Usage Globally .......................
.................... 03 2. Annual eCommerce
Sales .......................................
06 3. Mobile Shopping and User Behaviour
............... 10 4. Mobile Shopping App
statistics ............................ 13 5.
Holiday Shopping Season and Mobile Sales ...
22 6. Millenials and Mobile Apps
.................................... 29 7. Mobile
Coupons Stats ....................................
........... 33
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1
Internet Usage Globally
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3.26 Billion
There are 3.26 billion internet users worldwide
in 2015. 40 of users or over 1 billion people
have bought products or goods online. Source
Hostingfacts
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52.7 Users
52.7 of global internet users access the
internet via mobile. Source Hostingfacts
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Annual Ecommerce Sales
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1 Trillion
In 2015, out of 2.2 trillion annual sales, 1
trillion retail sales were influenced by mobile.
4 out of 5 consumers use a Smartphone to
shop. Source Hostingfacts
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83.93 Billion
Online retail sales in the U.S. reached at 83.93
billion in 2015. 75.1 of internet users use the
internet via mobile. Source Hostingfacts
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52.25 billion
Online retail sales in the U.K. reached at 52.25
billion in 2015. Source Hostingfacts
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Mobile Shopping User Behaviour
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Cross Device Behaviour
45 of purchases take place with multiple
devices. Before purchasing, 28 of the time users
decide to make purchase on one device and then
buy on a second device.
Source marketingprofs business2community
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Mobile Shopping Experience
57 users wont recommend a business with a poor
mobile optimized website. 30 of mobile shoppers
discard a transaction if they havent found a
good mobile experience.
Source marketingprofs business2community
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Mobile Shopping App Statistics
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80 Shoppers
4 out of 5 consumers use a Smartphone to
shop. Source Hostingfacts
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61 Consumers
61 use shopping apps at least once a
month. Source Apptentive
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51 Consumers
51 use retail apps while shopping
in-store. Source Apptentive
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26 brand loyalists
26 are brand loyalists who use the app and shop
in-store at least 7 times a month. Source
Apptentive
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200 Billion
It is estimated that app downloads worldwide will
cross over 200 Billion in 2016 and 268.7 Billon
in 2017. Source Statista
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35 Billion
Strategy Analytics predicts that global app
revenue will be over 35 billion in the year
2017. Source magplus
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Time Spent
Phablets are getting huge popularity and grow at
334 year over year.
Small phones grow at 8. Medium phones grow at
85. Full Sized Tablets grow at 26.
Source FlurryMobile
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Time Spent
Out of 100 time on mobile, 90 of time spent in
Apps 10 of time spent in the browsers.
Source FlurryMobile
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Holiday Shopping Season Mobile Sales
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On the day of Christmas-2015,
2.2 X App Installs
Highest app downloads were recorded in U.S.. It
is tracked as 2.2X app installs compared to other
days in December 2015.
Source FlurryMobile
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On the day of Christmas-2015,
Android iOS
50 of Android Phablets 65 of Medium sized iOS
devices had become the dominant part.
Source FlurryMobile
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On the week of Black Friday-2015,
44 Online Traffic
Smartphones accounted for 44.7 of all online
traffic it passed tablets in sales.
Both Smartphones and tables outpaced desktop in
generating traffic.
Source FlurryMobile
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On the week of Black Friday-2015,
iOS vs. Android
iOS OUTPACED Android in online shopping.
Online traffic and sales on iOS devices are 39.6
27.7 consequently. Whereas online traffic and
sales on Android devices are 17.3 8.3.
Source FlurryMobile
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On the Day of Cyber Monday-2015,
36.8 Online Traffic
Smartphones accounted for 36.8 of all online
traffic.
Source FlurryMobile
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On the Day of Cyber Monday-2015,
iOS vs. Android
Same as Black Friday, iOS OUTPACED Android in
online shopping.
Online traffic and sales on iOS devices are 33.4
21.4 consequently. Whereas online traffic and
sales on Android devices are 14.3 6.1.
Source FlurryMobile
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Millennials and Mobile Apps
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Millennials
33 of them rely on mobile apps. 27 look for
Smartphones/tablets. 7 of wearable devices.
Source Excentus
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40 Uses App
40 of millennials use an app to identify
themselves as loyalty members.
Source Software Advice
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37 Get discounts
37 of millennials prefer receiving discounts for
their loyalty program reward on mobile.
Source Software Advice
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Mobile Coupons Stats
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373 Coupons
Overall paperless coupon contribution has grown
373 over the last four years.
Source Inmar
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85 Consumers
85 of consumers look for coupons (non-grocery)
before going to visit a retailer.
Source RetailMeNot
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80 Coupon App
Over 80 users who use mobile coupon app like the
ability to use the app anywhere they shop was
very or rather important.
Source MobiSave
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40 Shoppers
Over 40 of shoppers seek out for coupons using a
mobile app.
Source RetailMeNot
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63 Consumers
63 of consumers using mobile devices in-store
try to find competitors coupons and prices.
Source Connexity
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