Biz Strategy 101 How to do a PEST Analysis

1
Biz Strategy 101 How to do a PEST Analysis
By
Sell Your Business
http//sellyourbusiness.co.za/biz-strategy-101-how
-to-do-a-pest-analysis/
2
Introduction-- This series looks at the different
strategic tools and methods used when designing
your business strategy for execution.
3
What does PEST mean ? It refers to Political,
Economic, Socio-Cultural, Technological. This
analysis is used for marketing and business
development assessments.
What is the main outcome of using PEST ? It
helps management to identify threats and
opportunities in its market as part of
its strategic planning initiatives. The PEST
analysis is different to the SWOT analysis as it
looks at the opportunities and threats across
Political, Economic, Socio-Cultural,
Technological factors.
4

• Which are the key areas and factors for
  consideration ?
• Political Factors
• Economic factors
• Socio-Cultural Factors
• Technological Environment Factors

What is the approach to this model ? Discuss all
four factors in a brainstorming session. Draw
conclusions based on discussions and findings.
Conclusion - Use the PEST analysis in conjunction
with the SWOT analysis. This analysis will give
you a good sense of the challenges your business
will be facing in both existing and new markets.
5
https//www.youtube.com/channel/UCY5dBTL475Ltdis6G
2A2BxA
http//sellyourbusiness.co.za/biz-strategy-101-how
-to-do-a-pest-analysis/business.hunters
https//www.facebook.com/sellabusiness
https//twitter.com/BizHunters
https//www.linkedin.com/in/smitwillem/
info_at_sellyourbusiness.co.za