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Title: Singapore E-Learning Market Forecast To 2020: Ken Research


1
Singapore E-Learning Market Forecast To 2020 Ken
Research
2
How Singapore E-learning Market Is
Positioned? In Singapore, the e-learning
companies serve the purpose of providing
technology and content services to various
sectors such as corporate, educational
institutes, government agencies and privately
owned enterprises. In recent years there has been
substantial development in Infrastructure, ICT
sectors, demographic profile and an increased
demand for skilled workers. Owing to this,
Singapore has experienced a robust growth in
e-learning sector. The government of Singapore
has initiated many IT related policies starting
in 1970 to aid the growth in the sector and
promote Singapore as an e-learning hub. The
e-learning market includes electronic media as a
part of its delivery system and covers diverse
learning strategies like computer based learning,
web based learning, virtual classrooms and
digital collaborations. The Singapore e-learning
market was estimated at USD million in 2015
which rose from USD million during
2010. Additionally, the respective market grew
at an astonishing CAGR of during the period
2010-2015. The Singapore E-learning market is
estimated to grow to USD 1500 million in 2020.
Singapore e-learning market grew at an annual
growth rate of and in 2014 and 2015
respectively.
3
  • The e-learning companies are innovating at a
    rapid pace and there is provision of tailor-cut
    solutions for all the different end users. The
    market is further sub-divided into technology and
    content market. The content market comprises of
    the major share in the overall market. The share
    of technology market is expected to shrink in the
    coming years. The largest share of the market
    comes from the corporate sector, both in terms of
    content and technology.
  • The e-Learning companies can launch initiatives
    for e-Learning in collaboration with the
    government to maintain its business line.
  • Major Segments of Singapore E-learning Market
  • The content services market has dominated the
    overall E-learning market in Singapore. The
    content includes course structure, multi-media,
    testing, assesments and others. The growing need
    of technology oriented training which includes
    aircraft maintenence lessons, car driving
    lessons, pshychomotor tests and others have
    created a demand for simulation training content
    as well, which is also a part of digital content.
    The share of content services market in 2010 was
    recorded at of the total market. The share has
    been increasing and is expected to rise in the
    future. The introduction of digital education
    methods and tools has improvised the educational
    system in Singapore. Leading educational
    institutions and corporate training centers are
    now focusing on improving the quality
    instructional content and effective assessment
    and monitoring tools.

4
  • This has led to a rise in the share of content
    services in the overall market which increased at
    a CAGR of during the period 2010-2015. The
    market share in 2015 was estimated at of the
    total market share. The revenue generated by the
    content segment in 2015 was recorded at USD
    million.
  • Technological service is another category of the
    digital education market in the country. It
    encompasses the software platforms, online tests
    softwares, smart classes, authoring tools and
    others. The share of technology market has slowly
    shrunk in the period spanning 2010-2015. The
    technology market had a share in 2010. The
    share in 2015 was estimated at . The demand for
    these technological tools has been increasing and
    with technological innovation there has been a
    trend of falling prices of LMS and smart
    authoring tools. The CAGR of technology services
    was estimated at during 2010-2015. The revenue
    generated by the technology segment was recorded
    at USD million.
  • The government of Singapore has initiated many IT
    related policies starting in 1970 to aid the
    growth in the sector and promote Singapore as an
    e-learning hub. The e-learning market includes
    electronic media as a part of its delivery system
    and covers diverse learning strategies like
    computer based learning, web based learning,
    virtual classrooms and digital collaborations.
    Various features such as cost effectiveness,
    flexibility of learning and uniform content
    delivery amongst all users have given e-learning
    a competitive edge over the conventional form of
    learning.

5
  • How the Content Services Market has Performed in
    Singapore?
  • It has been witnessed that corporate sector has
    dominated the content services market with a
    share of during 2015. In 2010 the share of
    corporate was recorded at . Additionally the
    share of content market has been on a rise since
    the past few years.
  • The market share of corporates is expected to
    rise even further. Numerous leading enterprises
    in the country have incorporated and promoted the
    use of digital education to educate their
    employees regarding the rules, regulation and
    ethics of the firm. There has been a rising
    demand for customized content by the corporates
    to enhance the learning skills of the employees.
    The share of corporates was recorded at a
    staggering . K-12 is the second largest
    contributor to the total content market. The
    schools are one of the major purchasers of the
    customized content. The share of K-12 segment is
    the second largest in the overall content market.
    The share was recorded at in 2015. The third
    largest share was that of the post K-12 segment
    recorded at . There has also been a keen
    interest shown by the students towards
    correspondence courses. This is another factor
    that has fueled the demand for the Post K-12
    segment.
  • Massive Open Online Courses have been the largest
    contributor to the overall market share. The
    number of MOOCs in the recent years has
    exploded. There are large number of courses from
    established institutes like Stanford, MIT, Yale
    and Harvard.

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These brands have attracted a large number of
students to enroll themselves under these MOOCs.
Better intrinsic qualities have also been
reinforced by the extrinsic quality of
institutions that are offering the courses. The
second largest share was countered by e-books
which contributed a share of in the total
revenue generated by the segment. M-learning
promotes usage of all the learning material on
the go. The Singaporean population has stringent
working hours, thus learners can gain knowledge
while travelling and utilize their time. The
share of M-learning in 2015 was recorded at of
the total market share. The share of gamification
has been the lowest. The conventional ways are
still preferred and hence the share was recorded
at in 2015. M-learning promotes usage of all
the learning material on the go. The Singaporean
population has stringent working hours, thus
learners can gain knowledge while travelling and
utilize their time. Competition in Singapore
E-Learning Content market Singapore E-learning
content market is estimated at USD million in
FY15. The market in the segment has few major
companies and there are a lot of startups
dwelling in the market. Skillsoft is one of the
pioneers in Singapore E Learning which was
started way back in 1998. The revenue was
recorded at USD million in 2015. Antoree is
followed by Skillsoft in terms of revenue share
in the market. The company countered a share of
in the total market during 2015.
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  • With a share of the total market Coursepad has
    the major player in the industry. The bite sized
    learning provision makes the product one of a
    kind. Epiphany accounted for of the total
    market share contributing USD million to the
    total market. Illuminate, a tool that helps
    learners envisage themselves in real life
    situations thus promoting conceptual learning.
    Gnowbe has posted market share of in terms of
    content service revenues during 2015. Gnowbe
    claims itself to be the learn-by-doing app
    other than being an information gathering app.
  • Major Projections in Singapore E-learning Content
    Market
  • There has been a shift in the industry from
    imparting knowledge in a traditional way to
    digital methods. The lower cost of LMS per pupil
    to around USD 5-15 per pupil per month would
    prove to be vital for the content industry as a
    cheaper platform would raise demand for the
    content. Due to lack of renowned universities in
    home countries, students are engaging in self-
    paced digital education courses from reputed
    universities in Singapore, which in turn is
    likely to fuel demand for content services from
    various companies. The market is expected to grow
    to USD million in 2020 from USD million in
    2018.
  • The demand for the content is expected to grow
    continuously. Singapore has many startups coming
    up in this sphere which would lead to better
    revenues for the industry.

8
There are many courses which are not yet
available online and thus in the long run these
courses are expected to be online. The
population in Singapore is expected to grow to
million by FY20 and majority of Singapores
population lies in the age group25-40, which is a
major target base for e-learning content
companies. What have been the Growth Drivers
for Singapore Tech Services Market? The
technology market includes the sales of all the
software and hardware that is involved in
transmission of digital learning practices,
either directly or indirectly. A LMS can be
broadly defined as a software application which
is used in management, delivery and tracking of
online learning courses. The smart classrooms are
also included in the Singapore technology market.
The technology services market gauged revenues
worth USD million in 2015. The market share has
nearly been in 2010. The technology services
market gauged revenues worth USD million in
revenues in 2010 the market share in this
segment has been nearly of the total market
size and has been declining. The revenue
generated in the market has been growing but the
share of content market has been growing at a
rapid pace. The revenue has gradually increased
over the years to clock at USD million in 2015.
The technology market in 2015 accounted for a
total market share of . The growth in the
market can also be attributed to the cheaper
availability of LMSs which are used widely in
all the sectors now.The share of corporate was
recorded at in the overall market share.
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  • The corporate are the largest buyers of the
    technology in Singapore. The companies convert
    the content into various forms that aids the
    understanding process of the employees of the
    company. of the schools invest in LMSs and that
    is the only major expense of the schools.
  • The largest share was clocked by the sales of LMS
    in the Singapore E-learning technology market.
    The share was recorded at . The authoring
    tools, another segment of the market, are the
    plug-ins available on the digital education
    learning platforms, which accounted for a share
    of in the overall technology service segment
    during 2015. Smart Classrooms in Singapore had a
    total market share of in 2015. The share of
    gamification was recorded at in 2015.
  • How THE COMPETITION IS Structured in Singapore
    E-learning Technology Market?
  • Intuitive, Innovative and Intelligence - these
    are the three principles that have taken the
    company to its current heights. The company won
    the Microsoft ISV award in the year 2007 and it
    is a gold certified partner. It was further
    chosen as a key partner to Hewlett Packard
    Singapore Consortium for the government funded
    future schools project. Inchone Pte. Ltd has the
    majority of the chunk of the market in the
    technology services market gauged at in 2015.
    The company was estimated to have market share
    in 2015.

10
  • Edugrate posted revenue of USD million in FY15
    grabbing a market share of . Three learning is
    growing in terms of market share with revenue
    been placed at USD million with a market share
    of The company provides services ranging from
    content development to learning management
    systems. Teamie operates on a platform that
    supports collaborative learning. The company
    bagged a market share of in FY15 and is
    expecting higher revenues by expanding the
    presence beyond Asia-Pacific
  • What are the Future Prospects of E-Learning
    Technology Market?
  • The services rendering companies are expected to
    generate revenues worth USD million by 2018.
    There has been a rise in demand for the
    technology services by corporate as the pedagogy
    of e-learning supports collaborative learning.
    The service providing companies are going to be
    the gainers in the near future because of the
    government initiatives like Sixth National IT
    plan in place. The market is expected to grow to
    USD million in FY20 from USD million in
    FY2018.
  • The demand for the services is expected to
    enhance as the cost of LMS has considerably
    reduced (LMS costs vary around USD 0.5 - USD 10
    per course, pay per user plan costs around USD 5
    per user) and flurry of features like smart
    authoring tools have flooded the services market.
    The ICT tenders provided by the government of
    Singapore are expected to grow at a CAGR of
    during the period 2016-2020 this shall improve
    the ICT infrastructural base of the country and
    hence would scale up the business of the
    e-Learning Services companies.

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  • In the upcoming years, it is expected that the
    number of small and medium scale software vendors
    in the country will increase, due to the rising
    demand of digital education services.
  • Key Factors Considered in the Report
  • Comprehensive analysis of Singapore E-learning
    market and its segments.
  • Snapshots on Singapore E-learning market and
    their segmentations.
  • Listed major players and their positioning in the
    market.
  • Identified major industry developments in last
    few years and assess the future growth of the
    industry.
  • To know more on coverage, click on the link
    below
  • https//www.kenresearch.com/education-and-recruitm
    ent/education/singapore-elearning-market-statistic
    s/43946-99.html

12
Related Reports https//www.kenresearch.com/edu
cation-and-recruitment/education/indonesia-elearni
ng-market-research-report/584-99.html https//www
.kenresearch.com/education-and-recruitment/educati
on/brazil-education-market-report/4924-99.html ht
tps//www.kenresearch.com/education-and-recruitmen
t/education/india-e-learning-market-research-repor
t/393-99.html Contact UsKen ResearchAnkur
Gupta, Head Marketing CommunicationsAnkur_at_kenre
search.com91-9015378249
13
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