Swiss Watch Market: Industry Analysis & Outlook (2016-2020) - New Report by Koncept Analytics

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Swiss Watch Market- Industry Analysis Outlook
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(2016-2020)
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• Executive Summary
• A Swiss watch, is a watch that is manufactured,
  encased and checked for quality in Switzerland.
  All Swiss watches have a Swiss made label on
  them, implying that whole or a major portion of
  the watch is made in Switzerland. Swiss watches
  have become a concept of grandeur as the utility
  of a watch as a time keeper reduced and its
  symbolic and emotional aspects gained traction.
  Over the years, Swiss luxury watches have emerged
  as the ultimate stamp for quality, precision and
  craftsmanship.
• Two features of Swiss watches that distinguish
  them from regular watches are that they are Swiss
  made and have a Swiss movement. Swiss watches are
  broadly of two types, Mechanical and Electronic
  or Quartz. A mechanical Swiss watch has a
  movement that uses energy from a wound spring to
  power the watch, instead of a battery. An
  electronic or quartz watch on the other hand is
  operated by vibrations of an electrically driven
  quartz crystal and are thus very accurate and
  require minimal maintenance aside from battery
  replacements.
• The Swiss watch market can be segmented into the
  market for mechanical Swiss watches and the
  market for electronic Swiss watches. In addition
  to this, significant amount of trade takes place
  of Swiss movements meant to be assembled in
  overseas locations. It is thus, a crucial part of
  the Swiss watch market which has witnessed
  persistent growth over the years, benefitting
  primarily from a rise in luxury consumption
  attributable to the economic boom in China.
• Increase in the wealth of high net-worth
  individuals, growing youth population, rising
  ageing population, increase in the number of
  millionaires and increasing tourist arrivals
  across the globe have driven growth in the Swiss
  watch market over the years. The market has
  however, witnessed slowing growth in recent years
  due to certain challenges like a strong Swiss
  Franc, weak foreign demand, weak domestic demand,
  shortage of qualified labor and competition from
  smart watches.
• The report provides an overview of the entire
  Swiss watch market through in-depth analysis of
  its segments along with their market value and
  forecast. Certain trends, growth drivers as well
  as issues being faced by the industry are
  discussed in detail in the report along with
  competition in the market. Recent developments in
  certain main markets like Asia, Europe and the
  United States have also been analyzed.

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Swiss Watch market suffers from strong Swiss
Franc, weak foreign domestic demand, and
competition from smartwatches
Swiss Watch Market Exports by Value (2010-2015)

• In 2015, total value of the Swiss watch market
  exports that includes both, exports of Swiss
  wrist-watches and Swiss movements, reached US..
  billion, decreasing from US.. billion in 2014.
• Asia accounted for .. of the total Swiss watch
  exports in 2015 while Europe held .. share.
• In 2015, Swiss watch exports for the CHF3000 and
  above price category totaled US.. billion (CHF..
  billion) while .. million units were exported.
• XX accounts for the highest share in Swiss watch
  exports by material, the value of which reached
  US.. billion in 2015, from US.. billion in the
  previous fiscal year.

Swiss Watch Exports by Region (2015)
Swiss Watch Exports by Price Category (2015)
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Amid plummeting sales, mechanical watches and
movements continue to dominate the Swiss watch
market by type...
Swiss Wrist Watch Exports by Value Volume
(2010-2015)

• Total Swiss wrist watch exports witnessed a
  downfall in value in 2015, reaching US.. billion
  from US.. billion in the previous fiscal year.
• A major portion of the Swiss wrist watches
  exported are of XX type and accounted for .. of
  the total exports in 2015, while XX Swiss watches
  constituted remaining .. of the exports.
• The value of total Swiss movements exported
  totaled US.. million in 2015, decreasing from
  US.. million in 2014.
• In 2015, export value for mechanical Swiss wrist
  watches reached US.. billion, declining from
  US.. billion in the previous fiscal year.
• In 2015, the value of mechanical Swiss movements
  exported reached US.. million, declining from
  US.. million in the previous fiscal year.

Swiss Wrist Watch Exports by Type (2015)
Swiss Movements Exports by Value Volume
(2010-2015)
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Fall in Swiss watch exports to Hong Kong and
China are key factors leading to market decline
Hong Kong Swiss Watch Exports by Value (2010-2015)

• The value of Hong Kong Swiss watch exports
  reached US.. billion in 2015, decreasing from
  US.. billion in 2014.
• In 2015, the value of Swiss watch exports to
  China reached US.. billion, decreasing from
  US.. billion in the previous fiscal year.
• The export value of Swiss watches to the U.S.
  declined to US.. billion in 2015, from US..
  billion in the previous fiscal year.
• In 2015, Swiss watch exports to Japan witnessed a
  downfall with value of exports reaching US..
  billion, decreasing from US.. billion in 2014.
• In 2015, the export value of Swiss watches in
  Italy reached US.. billion witnessing a slight
  incline from US.. billion in the previous fiscal
  year.

China Swiss Watch Exports by Value (2010-2015)
The U.S. Swiss Watch Exports by Value (2010-2015)
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Watch Market- Industry Analysis Outlook . To
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