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1MKT 438 Course Success is a Tradition
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2MKT 438 Course Success is a Tradition
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- MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) - MKT 438 Week 1 DQ 1
- MKT 438 Week 1 DQ 2
- MKT 438 Week 1 DQ 3
- MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) - MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines
- Complete the Final Examination.
- 1. The objective of public relations is
to sell - 2. The R-A-C-E approach to defining
public relations includes the following
components - 3. The job of public relations
professional is very much that of an
interpreter, where he interprets - 4. Which of the following trends
contributed to the evolution of public relations
in the United States?
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- Should a company be concerned with public
opinion? Why or why not?
- Which PR communication tool do you feel is the
most effective? Why?
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- MKT 438 Week 1 Individual Assignment Defining
Public Relation
- What role does PR play in your organization?
Explain your answer.
- Resources University Library, Internet
- Write a 700- to 1,050-word paper in which you
define PR. Include in - your paper
- Explain your personal definition of PR and
definitions from three
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- What are some positive and negative aspects of
publicity?
- At what stage of the PR campaign should
evaluation occur? Explain your answer. What are
three types of evaluation techniques used in PR?
What are examples of each?
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- MKT 438 Week 2 Individual Assignment Public
Relations Case
- How would PR research impact a PR team? Give an
example.
- MKT 438 WEEK 2 Public Relations Case Study
- MKT 438 WEEK 2 Public Relations Case Study
Resource The Practice of Public Relations
textbook, University Library, Internet - After reading the case study BPs Loose Lips
Sink Credibility Ship (Chapter 1), please answer
the following questions in a Word document.
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- MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign
- Part I Public Relations Campaign MKT 438 WEEK 2
- Resources The Practice of Public Relations
textbook, University Library, Internet. - Select a PR scenario from the following list
- An organization wants to position itself as a
leader in embracing diversity in the workplace - An organization is experiencing security issues
associated with operating on the Internet
- What PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
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- What is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
- How critical is the internal communications
process in PR? Explain.
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- MKT 438 Week 3 Individual Assignment
Organizational
- MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign
- Resources The Practice of Public Relations
textbook, University Library, Internet - Select an organization with which you are
familiar, and identify an issue within that
organization that would have both organizational
(internal) and societal (external) implications.
- MKT 438 WEEK 3 Part II Public Relations Campaign
Resources The Practice of Public Relations,
textbook, University Library, Internet - Write a 700- to 1,050-word paper in which you
recommend strategies to build media relations and
generate publicity for the organization selected
in Learning Team Meeting One. Address the
following in your Strategy Paper
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- Why is it important to integrate anticipated
crisis responses in an organization's proactive
PR planning?
- What potential effects can a crisis have on an
organization? Explain your answer.
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- MKT 438 Week 4 Individual Assignment Effective
- Read the case on the Exxon Valdex. What do you
see as the top PR problems from this case and
what would you do differently if you were in the
PR department?
- Resource The Practice of Public Relations
- Select one of the following case studies located
in The Practice of - Public Relations or a case study assigned or
approved by faculty - The Tylenol Murders, Ch. 2
- Exxon Corporations Bad Good Friday, Ch. 5
- The Katrina Kalamity, Ch. 13
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- How has technology impacted the dissemination of
information to global publics?
- How can the power of PR influence and change
your point of view? Is this ethical?
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- MKT 438 Week 5 Individual Assignment Managing a
Crisis Using
- How has globalization, technology, and diversity
affected PR in the past five years?
- Resources Managing a Crisis Using Public
Relations simulation - Complete the simulation.
- Write a 1,050- to 1,400-word summary answering
the following questions - What does proactive planning mean?
- What feedback mechanism should public relations
develop in this situation?
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- MKT 438 Week 5 Team Assignment Final Public
Relations Campaign
- An analysis of the relationship between the
Public Relations Campaign and marketing within
the integrated marketing communications program
of the organization - A crisis management planIdentify a potential
crisis related to the public relations campaign
and outline a plan to address the crisis. Include
a proactive plan and a plan if it is necessary to
react to a crisis.
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