What is Channel Management? The benefits of having a Channel Management Software

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What is Channel Management?
According to Business Dictionary
The process by which a producer or supplier
directs marketing activity by involving and
motivating parties comprising its channel of
distribution.
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Channel Management helps in Accelerating Growth
through the channel while also increasing
Stakeholder Effectiveness
ROI Measurability
Engagement
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Companies with complex channel models leverage
Channel Management Software's to
Strengthen Partner Engagement
Improve Stock Visibility Across Channel
Increase Channel Revenue
Reduce Cost of Channel Sales
Gain Actionable Intelligence
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Who is a Distributor?
Distributor is a person or group of persons who
agrees to hold certain minimum stocks, provide
services as per company demand and in return
expect reasonable "Return on Investment"
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Characteristics of Distributor

• Distributors, merchants, dealers or factors are
  characterized by
• First, unlike agents who take a commission, they
  buy stock for re-sale.
• Second, they are usually but not always appointed
  by the manufacturer to cover a specific
  geographical area or sector of the market.
• Typically the distributor is a small company,
  perhaps with only one or two branches.

Ref https//www.b2binternational.com/publications
/distributor-research/
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Multi Tiered Distribution Network
DISTRIBUTORS
Retailer
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Last year in 2015, TRIAD Marketing Services
introduced its own Channel Management Service in
India through its proprietary software platform
ARMS Enterprise.
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What is ARMS Enterprise?
A configurable, enterprise-class Channel
Management system that tailors channel and sales
team management to meet the needs of your
business.
A CHANNEL MANAGEMENT SOFTWARE
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ARMS Enterprise help Organizations to
A TRIAD Marketing Product
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Who Benefits from ARMS?
Measure product profitability more accurately and
determine strategies for improvement.

• Cost vs. Revenue Analysis
• Evaluate and Invest in better-performing programs

• Tag Branding Images at Store Level
• Simpler Audit
• Historical Data at fingertips

• Offer Targeted, Strategic Cost-effective
  Programs
• Configure workflows for programs

• Validate Incentive Payouts
• Reducing Margin Erosion
• Financial Consistency

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If you are Interested to know more about what we
do visit us at http//triadmarketingservices.com