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COM 537 Week 1 Intergrated Difussion Paper
Individual Assignment Integrated Diffusion
Paper Resources In the Action Plan section at
the end of Chapter one in the Integrated Business
Communication text, there is a discussion that
revolves around the significance of innovation
versus ideas from an article by Michael Schrage
titled "Innovation Diffusion". The article can be
found at the website below. http//www.technologyr
eview.com/energy/13987/ Review the article. Write
a paper of no more than 700 words that discusses
the difference between ideas and innovation and
specifically answers the question Is the
"diffusion of innovation" or the "spread of
ideas" the dynamic driving today's world? Defend
your answer. Provide examples and cite at least
one reference that supports your answer. Format
your paper according to APA guidelines. Click the
Assignment Files tab to submit your assignment.
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