Dual Degree in Marketing Management

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Dual Degree in Marketing Management 
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• Marketing management is a business discipline
  focused on the practical application of marketing
  techniques and the management of a firms
  marketing resources and activities. Marketing
  managers are often responsible for influencing
  the level, timing and composition of customer
  demand in a manner that will achieve the
  companys objectives. Marketing management
  therefore encompasses a wide variety of functions
  and activities, although the marketing department
  itself may be responsible for only a subset of
  these. Effective marketing strategies play the
  key role in the success and growth of any
  organization. 

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Potential Careers

• Marketing Manager
• Operations Manager
• Sales Manager
• Marketing Head

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Eligibility
Any Graduate
Duration
2 Year ( 4 Semester)
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Program Structure
Semester I Financial Management Business
Environment Managerial Economics Organizational
Behavior Human Resource Management
(HRM) Quantitative Techniques Semester
II Strategic Management Marketing
Management Management Information Systems
(MIS) Production Operation Management Research
Methodology for Management Decision Accounting
for Managers
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Program Structure
Semester III Entrepreneurship and Small Business
Management Legal Aspects of Business Principles
and Practices of Management Managing
e-business Retail Management Production Planning
and Control Semester IV Services Marketing and
Customer Relationship Management International
Business Management Advertising and Sales
Promotion Product and Brand Management Industrial
Marketing Financial Service Marketing
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For More Details Visithttp//www.jnujprdistance.c
om/online-courses/dual-degree-programmes/mba-pgdm/
marketing-management.aspx