5 Top Ideas of Media Kits for Magazine Publishers

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5 Top Ideas of Media Kits for Magazine Publishers
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• For startups new to the business of magazine
  publication, the use of media kits is an absolute
  marketing tool that will act as the front face
  when dealing with potential advertisers. You will
  most probably have just one chance with any ad
  buyer, so the feel, design and purpose of the
  media kit should be perfectly relevant and
  attractive to get your business going. Now lets
  examine some important tips you need to see when
  designing your media kit for a magazine launch.

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1) Quick Engagement

• Popular advertisers receive countless media kits
  daily, so your chance of grabbing their attention
  is quite thin. Remember your whole business model
  relies on the success or failure of the media
  kit, so never take it easy while hoping to pass
  with flying colors. Come up with a great design
  and tempting headlines and graphics to quickly
  grasp the attention of the advertiser. Your media
  kit is a marketing weapon and not an editorial
  tool, so take your time in creating a bolder kit
  that should confidently compete with others in
  the market to gain business. Engagement is the
  key where try to keep the pitch concise and
  clear.

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2) Get Attention

• Emailing the PDF of your media kit is surely a
  swift, effective, and cost-effective way to
  intently stand in front of your advertiser, while
  this method is applicable in majority of the
  cases. But when it comes to large advertisers
  with huge ad expenses, its obvious you may need
  to work a bit more to get noticed. If your budget
  permits, play a thought of creating a custom
  die-cut pocket folder containing your business
  cards, a tri-fold brochure, slips fact sheets or
  any other information seeming necessary. The
  point is to present your prospect in a unique
  manner unlike from the rest of the competitors
  rather than using a simple email attachment.

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3) Its all about Benefits!

• A simple yet grave mistake many marketers make is
  by focusing on their products features (what)
  rather than detailing the benefits (why) a
  customer can get by availing it. This displays an
  attitude in which the business is too much
  interested in selling itself and its products
  rather than realizing what the customer wants.
• While it is necessary to familiarize yourself
  with the advertiser and talk about who your
  intended readers will be, but the decision to
  advertise will hugely depend on how well you have
  explained the benefits of your publication. So
  its better not to overspend your time on
  surrounding facts, but get to the bottom line
  quickly and put forward as many advertising
  benefits as possible.

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4) Stand Different

• Apart from focusing on the benefits your magazine
  will provide, also take other facts into account
  as to what makes your publication unique and why
  the advertiser should choose your magazine over
  others. For instance, if there is this popular
  winter garments trend then explain how are you
  taking advantage of it? Or considering a market
  segment that is currently unchecked by magazine
  publishers. Undoubtedly you may have already
  planned on how to position yourself in front of
  your readers, but its equally important to
  communicate the same information to your
  advertiser as well.

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5) Display Your Stuff

• As stated above, generating credibility with
  advertisers is crucial especially for startups in
  magazine publication business. So including
  spreads and covers taken from the original
  magazine issue (even if this is the first issue
  under process) is absolutely relevant. You can
  even ask the advertiser to share some of their
  budget with you, but the advertiser will be
  ultimately interested in how your publication
  will look in the eye. So the basic magazine
  design should come along with the development of
  the media kit.

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