Luxury Brands in Digital Space to Boost Retail Industry in America: Ken Research - PowerPoint PPT Presentation

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Luxury Brands in Digital Space to Boost Retail Industry in America: Ken Research

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The "Luxury Goods Retailing in the Americas 2015-2020" report, published by Verdict Research, provides analysis of current and forecast market data for luxury goods retail sales in different product categories across the Americas. – PowerPoint PPT presentation

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Title: Luxury Brands in Digital Space to Boost Retail Industry in America: Ken Research


1
Luxury Brands in Digital Space to Boost Retail
Industry in America Ken Research
2
  • The US is the largest luxury merchandise retail
    market in the Americas
  • Internet based retailing witness the fastest
    growth.
  • Ken Research announced its most recent
    publication titled Luxury Goods Retailing in the
    Americas 2015-2020 Market dynamics, trends and
    competitive landscape, offers insights on the
    market dynamics, current trends and the
    competitive landscape of the current and forecast
    market data for luxury goods retail sales in
    various product categories across the America.

3
The report incorporates a shrewd analysis on
market insights in light of consumer and retailer
drifts and changing financial and other
macroeconomic factors, for example, tourist flows
and currency vacillations. In addition, it has
the comprehensive knowledge on the market share
of the ten fastest growing luxury merchandise
retailers in the region and their five year deals
and trading redesign analysis, store count
investigation, recent key events and outlook.
Ultra-high net worth individual (UHNWI) analysis
and inbound tourists analysis in selected
countries is undertaken. This report Covers nine
countries in the America-Argentina, Brazil,
Canada, Chile, Colombia, Mexico, Peru, US and
Venezuela which further includes 12 categories,
including clothing, consumer electro- nics,
footwear, jewellery, watches and accessories,
luggage and leather goods, personal care,
communication equipment, stationery, tobacco, and
others.
4
  • Luxury brands in the US stays diverse and
    aggressive, with both regional and worldwide
    players present. Worldwide players LVMH Moet
    Hennessy Louis Vuitton SA, Richemont SA and
    Kering SA kept up their driving positions, on
    account of their broad image portfolios, which
    canvassed most categories in luxury brands. In
    addition to worldwide players, local affordable
    luxury brands, such as Ralph Lauren, Michael
    Kors, Coach, Kate Spade and Tory Burch likewise
    kept on driving sales in the competitive
    landscape of US extravagance products. While they
    are the most desired brands among regional luxury
    customers, these also pulled in numerous luxury
    foreign visitors.
  • The existence of web based retailing and
    marketing turned out to be critical. Luxury
    brands and retailers are progressively putting
    resources into online business to pull in
    tech-savvy buyers and capture more sales. As
    luxury brands have a tendency to have less retail
    outlets than mass brands, web based retailing
    helps luxury brands to reach both new and
    existing clients who can't visit physical stores.

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With the developing penetration of cell phones,
m-commerce is likewise turning into a key
distribution channel despite the fact that its
retail shares stayed little in luxury brands. It
is evaluated that Chinese travellers spent as
much as US117 billion on individual luxury
merchandise in 2015, representing 33 of all
purchases universally. Of this US117 billion the
only us represented 78 of aggregate abroad
utilization by Chinese buyers. High import
assesses inside China were a major motivator a
similar luxury handbag can cost a third more in
Beijing than in Paris. To know more on the
coverage, click on the link below https//www.ke
nresearch.com/consumer-products-and-retail/wholesa
le-and-retail/luxury-goods-retailing-americas/4890
7-95.html
6
Related Reports https//www.kenresearch.com/consu
mer-products-and-retail/wholesale-and-retail/onlin
e-pureplays-uk-clothing-footwear/55718-95.html Co
ntact Ken Research Ankur Gupta, Head Marketing
Communicationsquery_at_kenresearch.com91-124-423
0204
7
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