Craft Beer is Anticipated to Dominate Beer Market in Australia: Ken Research

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Craft Beer is Anticipated to Dominate Beer Market
in Australia Ken Research
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Ken research published its recent production on
Australia Beer Market Insights Report 2016
In-depth Analysis of Key Companies, Brands,
Volume, Value and Segmentation Trends and
Opportunities in the Beer Market, which aims at
offering the detailed overview of the Australian
beer industry structure which further offers a
comprehensive insight into past background
trends, 2015 performance and 2016 outlook.
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The production incorporates the shrewd
investigation of top line production, import,
export and consumption volume data by segment,
brand distribution (on-/off premises) from
2005-2015 with forecasts for 2016, details of
significant beer new product launches in 2015 by
company, overview of the competitive landscape in
the beer market with analysis of major companies
performance. Data is also available in excel
along with the valuable analysis of the drivers
behind both current and emerging trends in the
beer market. Australia is the 6th largest
country in the world by area. Being an island
nation, it does not share any land borders with
any other country and has a coastline of 25,760
km the largest in the world. The country covers
three time zones. Climatically, Australia is
generally arid to semiarid temperate in south
and east and tropical in north. This provides
great diversity
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Beer sales are generally falling. The lowest
level of consumption in last decades. All the
recent gloomy headlines portrayed the same thing
that Australian beer industry is in terrible
health. Although most of the biggest brands were
struggling. Well over 100 microbreweries
positioned the landscape from coast to coast with
more opening at the end of every month. Likely,
specialty beer bars and bottle shops are
elevating offering as many as 1000 different
varieties from across the globe. And more
drinkers, usual young and frequently female, are
hunting down beers with names such as Beelzebubs
Jewels and Karma Citra, some in styles that blend
brewing customs from several cultures and defend
categorisation, and most of these command price
tags of 30 and above.
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While Australia has customarily been portrayed as
a country of beer consumers enjoying a cold one
at the bar or a barbecue, beer drinking per
capita is at a 68-year low, demonstrating this
generalization is turning out to be progressively
obsolete. The volume of beer sold expanded just
marginally in 2015. COMPETITIVE LANDSCAPE Beer
in Australia has traditionally been dominated by
the duopoly of Lion Pty Ltd and Fosters Group
Pty Ltd however, the competitive landscape is
shifting, largely due to the continued growth of
craft beers popularity. Lion continued to lead
in 2015, with a 40 volume share. Lion benefited
from the continued popularity of its XXXX Gold
brand, due to the trend towards mid-alcohol beer
consumed by middle-aged Australians concerned
about their health.
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Another factor has been Lions ability to develop
craft beer type brands, such as James Squire and
Little Creatures. Whilst not considered craft
beer by enthusiasts and purists, due to the large
production sizes, they have been eagerly embraced
by more mainstream consumers as a gateway to
craft beer. Despite these gains, Lion overall,
witnessed its share slip by one percentage point
in 2015. Beer in Australia has generally been
ruled by the duopoly of Lion Pty Ltd and Foster's
Group Pty Ltd in any case, the aggressive scene
is shifting, to a great extent because of the
proceeded with growth of craft beer's
prominence. Lion kept on driving in 2015, with a
40 volume share. Lion profited from the
proceeded with prominence of its XXXX Gold brand,
because of the pattern towards mid-liquor beer
devoured by moderately aged Australians worried
about their wellbeing. Another element has been
Lion's capacity to create make beer sort brands,
for example, James Squire and Little Creatures.
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While not considered specialty brew by devotees
and idealists, because of the substantial
creation sizes, they have been energetically
grasped by more standard buyers as an entryway to
art lager. Regardless of these increases, Lion in
general, saw its share sneak past one rate point
in 2015. For more coverage click on the link
below https//www.kenresearch.com/food-beverage-a
nd-tobacco/alcoholic-beverages/australia-beer-mark
et-insights-report-2016/62472-11.html Related
links https//www.kenresearch.com/food-beverage-an
d-tobacco/alcoholic-beverages/finland-beer-market-
insights-report-2016/62475-11.html https//www.ke
nresearch.com/food-beverage-and-tobacco/alcoholic-
beverages/serbia-beer-market-insights-report-2016/
62477-11.html
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Contact Ken Research Ankur Gupta, Head
Marketing Communicationsquery_at_kenresearch.com
91-124-4230204