Mexican Magic-The wave of Ice Cream catching up, Market Research Report: Ken Research

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Mexican Magic-The wave of Ice Cream catching up,
Market Research Report Ken Research
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• Ken research announced recent publication
  on, "Consumer and Market Insights Ice Cream in
  Mexico". This market insights report focuses on
  the Ice Cream market in Mexico. It sheds light on
  the ingredient materials, types and closures
  category level distribution and brands market
  shares prevailing in this economy. We analyse the
  overall market value and volume data with growth
  analysis for 2010-2020. Value and growth analysis
  for Artisanal Ice Cream, Impulse Ice Cream-Single
  Serve, and Take-Home and Bulk Ice Cream with
  inputs on individual segment share within each
  category and the change in their market share
  forecast for 2015-2020. Leading player's market
  share of various brands and private labels
  followed by private label growth analysis during
  2012-2015 is viewed. The percentage of sales
  within each category through distribution
  channels such as Hypermarkets Supermarkets,
  Convenience Stores, Food Drinks Specialists,
  On-trade and others is provided followed by the
  packaging data analysis, which compasses
  consumption breakdown for packaging materials and
  containers in each category, in terms of
  percentage share of number of units sold.

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• Packaging material data for Flexible
  Packaging, Paper Board and Rigid Plastics
  container data for Bag/Sachet, Tub and Wrapper
  etc. are given due importance. Clients can very
  well identify elevated potential categories and
  explore further market opportunities based on
  detailed value and volume analysis. Gaining an
  understanding of the total competitive landscape
  based on detailed brand share analysis to plan
  effective market positioning is this reports key
  function.
• LATEST TRENDS AND SYNOPSIS
• Mounting economy and a large base of
  youthful population is driving the Ice Cream
  market in Mexico. The market is led by the
  'Take-Home and Bulk Ice Cream' category in both
  Off-trade and On-trade volume consumption.
  Hypermarkets Supermarkets account for the
  highest allocation share of Ice Cream in the
  country. Unilever Plc, Nestle S.A. and General
  Mills, Inc. are the leading players in the
  Mexican Ice Cream market.

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• The Ice Cream market in Mexico is
  forecasted to grow at a CAGR of 2.9 in US terms
  during 2015-2020. Mexican consumers are opting
  for value for money products in the Ice Cream
  market. The 'Take-Home and Bulk Ice Cream'
  category accounts for the highest Off-trade
  On-trade volume consumption in Mexico. On-trade
  sales account for the highest distribution share
  in 'Take-Home and Bulk Ice Cream' and Artisanal
  Ice Cream categories. Holanda is the leading
  brand in 'Take-Home and Bulk Ice Cream' and
  'Impulse Ice Cream-Single Serve' categories in
  Mexico. Flexible Packaging is the most commonly
  used packaging material in the Mexican Ice Cream
  market. In 2016, sales of ice cream were driven
  by the consolidation of modern retailers, which
  included the dynamic growth of convenience stores
  in the country. It sometimes seems that every
  time you look around there is a new ice cream
  parlour or store offering the latest in exotic
  flavours. The propagation of fancy brands such as
  Haagen Dazs, Ben and Jerrys, Santa Clara
  contributes well to this mesmerizing ice cream
  market.

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• Also somewhat surprising, for a relatively
  low-wage country, is the amount of business done
  by ice cream brands of which a single serving
  cone or tub can cost anything from three to four
  US dollars. Modern retailers are better equipped
  with freezers and have more attractive displays
  of frozen products, which allow a wider range of
  options and a significant increase in the
  availability of frozen products. In 2016, the
  number of convenience stores increased, compared
  with the previous year, while supermarkets and
  hypermarkets maintained positive growth in terms
  of outlets. Hollanda was followed by Grupo Herdez
  SAB de CV. These companies have a strong presence
  in the country with wide distribution networks,
  which means their products and freezers are
  present in almost every independent small grocer,
  as well as almost every convenience store. In
  2016, both companies are expected to remain
  leaders in the category. Over the forecast
  period, sales of ice cream are expected to grow
  as consumers try new flavours and formats. Also
  over the forecast period, stronger competition
  might be observed as Grupo Herdez positions the
  recently acquired brands from Nestlé and as
  Nestlé positions the relaunched brand Danesa 33.
  In 2021, sales of ice cream and frozen desserts
  are set to reach Mx10.0 billion at constant 2016
  prices.

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• A positive impact of the current weather
  conditions of harsh summers across Mexico is
  improving. In addition, the drought is easing in
  some areas. Therefore, some dairy operators
  anticipate more water availability during Q2 and
  Q3. Pacific Northwest milk production is steady
  and following normal seasonal patterns. A few
  bouts of wet weather have kept a lid on milk
  production, but output has quickly returned as
  the temperatures moderate. Processors report milk
  intakes are well balanced with manufacturing
  needs. Bottling demand is steady and has returned
  to pre-holiday levels. Industry contacts expect
  milk volumes to recover as warmer temperatures
  build into the region. While weather events are
  suppressing production, manufacturers report
  there seems to be no shortage of milk available
  for processing. Contacts further report farmers
  are already making plans to expand or start new
  dairies in the coming months. The additional cows
  and already strong milk intakes are prompting
  some milk handlers to think about how best to
  balance the milk supply once the region enters
  into spring flush.

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• For more coverage click on the link below
• https//www.kenresearch.com/food-beverage-and-toba
  cco/dairy-products/consumer-insights-ice-cream-mex
  ico/78840-11.html
•  
• Related links
• Consumer and Market Insights Ice Cream in
  Chile Canadean
• Consumer and Market Insights Ice Cream in
  Denmark Canadean
• Contact Ken ResearchAnkur Gupta, Head
  Marketing Communicationsquery_at_kenresearch.com
• 91-124-4230204www.kenresearch.com

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