Brand and Product management in Jabalpur

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Brand product management in Jabalpur
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Product Categories are

• Industrial Product
• Consumer Product

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Product Classification
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Product Management
It is the first and very crucial step planned in
every company. Product Life cycle is created
which contains product development and marketing.
The quantity and quality of product depends on
the company size.
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Product Life Cycle Stages

• Introduction Stage
• Growth Stage
• Maturity Stage
• Decline Stage

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Product Life Cycle Stages
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Introduction Stage

• In this stage we defines product quality ,
• budget, product distribution and promotion.
• Here Budget decides the development or
• manufacturing cost, market shares, distribution
• cost, revenue etc. It is very important stage in
• product management.

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Growth Stage

• As the name indicates, the growth of company
• matters with product quality and its customer,
• pricing etc.
• So in this stage, the firm seeks to build brand
• preference and increase market share.

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Maturity Stage

• After a period or duration, some competitors
• with same products arises. So in this stage
• product enhancement, pricing variation,
• increase in distribution and promotion in
• different platform.

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Decline Stage

• When sales are dropped by huge percentage,
• various decisions are taken like adding new
• features to product, reduce cost or discontinue
• the product.

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Brand Management

• Depending upon the product category, sales
• location and Product life cycle stage a brand
• management helps to create a brand.

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Brand Management Company will do

• Set Objectives
• Product and Market Analysis
• Platforms to use for promotion
• Brand Planning

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Objectives

• How much that company want to invest in term
• of product category for local branding, national
  
• level branding or global level branding.

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Product and Market Analysis

• In this step we analyses the product stage and
• quality, consumer persona distributing
• agency.

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Platforms to use for promotion

• In this stage we suggest company to use
• outdoor or indoor or digital marketing as per
• the analysis.

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Brand Planning

• A flow chart has been created.

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For more details visit
http//ngm.co.in/