How to Choose the Right App Revenue Model

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Ad display and revenue Model for your App The
Basics
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• Advertising is one of the largest revenue
  generation strategies, incorporated globally. If
  done right, it can not only generate a major
  chunk of money for you but also make your app
  visible to a greater audience at minimal effort.

• This space will tell you all that you need to
  know about generating revenue through
  advertisements.

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Ad Types

• Mobile ads differ according to the size,
  complexity, and impact the advertiser is hoping
  to achieve.
• According to the different needs and goals, three
  types of ads are prevalent in the industry today
  
• Banner Ad
• Interstitial Ad
• Video Ad

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Ad Serve Strategies

• Ad serving is about placing your ad on a mobile
  app/website. There are two strategies that you
  can incorporate for maximum revenue generation.
• Self Sourced Ad
• Mediation Platforms

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Self-Sourced Ad

• Self Serve advertising shares a common goal with
  text advertising and micro advertising campaigns
  Efficiency.
• Here you directly tie up with the advertisers and
  source your ads, eliminating ad representatives
  from middle.
• The scheme works best if you are targeting a
  niche audience that is also the TG of a specific
  segment of advertiser.

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Mediation Platforms

• Ad Exchanges a technology platform that
  facilitates buying and selling of media
  advertising inventory from multiple ad networks.
  Prices for the inventory are determined through
  bidding.
• Ad Network connects advertisers to web sites
  that want to host advertisements. The key
  function of an ad network is aggregation of ad
  space supply from publishers and matching it with
  advertiser demand.

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Monetization Models

• In exchange of showing advertisements on your
  mobile app, you can earn money using any one of
  the monetization models.
• Revenue per Click
• Revenue per Install
• Sponsorship

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• Revenue-Per-Click (RPC)The Pay-Per-Click model
  requires the advertiser to pay for every click on
  the advertisement unit.
• Revenue-Per-Install (RPI)In this model, you make
  money when the user clicks and then downloads the
  ad you serve in the mobile app.
• SponsorshipsSponsorship entails partnering with
  advertisers, who provide your users with rewards
  for completing certain in-app actions.

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About ChromeInfotech
ChromeInfotech is Indias leading Mobile App
Development Company serving clients
internationally from US, Europe, Middle East, and
Australia. We deliver apps with exceptional
design and functionality, while keeping focus on
business ROI. We excel in assisting startups
with disruptive ideas and enterprises looking to
innovate their businesses with mobile-first
technology. We are practitioners of AGILE
development and can help you build your Uber for
X business, in as early as 90 days
To know more, please visit us at www.chromeinfote
ch.com
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